Here’s a discussion that those of you interested in marketing will find interesting. My friend Terry Ribb wrote to me extolling this video in which a brilliant Stanford Professor speaks on customer-focused marketing (which happens to be exactly what Terry and I believe). Do yourself a favor and check out this link.
I wrote back: Well, obviously this guy thinks like we do, with his customer-centricity. And he presents his ideas in a very cogent fashion, doesn’t he? I’ve heard this exact idea a few times through my career — though most people don’t get it at all. I feel like I’m a member of a cult – the cult of customer-centered marketing.