Are you developing a new technology?
Preparing to launch a new business model?
Looking for ways to expand your market reach?
Here’s an idea that might help, articulated in this video, and in the text beneath.
Many of our community members are clean tech entrepreneurs.
Some are investors. Others are potential partners for reaching customer markets.
And every day, we see the gap — the huge crevasse that lies between the strategy of the clean tech business and the needs of customers and investors. As a service to our entrepreneurs, we are offering a one-day review to help close the gap.
For $1000 plus travel expenses, Craig Shields will come on site for an interactive, shirt-sleeves session with you and your team. He’ll review your strategy and make recommendations that are grounded in the realities of growing a clean tech business. He’ll help your team develop their readiness to:
With a clear, compelling business plan that addresses each of investors’ top concerns.
With an industry profile and your position within it, including a plan to protect your IP.
With a customer market forecast, and proof of demand for your product or service.
With a business model that can scale over time.
Attract Partners and Customers
With PR, online marketing, or partner strategies for generating demand.
With a sales force or distribution strategy for generating revenue.
With a relationship strategy for customer acquisition/retention — and for growth through social networks.
Craig has reviewed more than 500 clean tech businesses, and has a track record of creating and implementing growth strategies in the high-tech, automotive, and industrial capital equipment industries. His clients have included IBM, Hewlett-Packard, Sony, Porsche Motor Cars, and General Motors.
He’ll arrive armed with his toolkits:
25 Business Tips
Tough Realities of Marketing and Sales in Green Tech Businesses
The Three Brass Tacks for Renewable Energy Businesses
… and leave you with a comprehensive set of recommendations with respect to a full range of business issues including:
Gathering accurate industry analysis
There’s a vast difference between the truth you need to succeed and what the various powerful interests want you to believe. How can you cut through the political slant, the noise, and the outright lies?
Conducting effective market research
Whether you do it yourself or outsource the task to professionals, you’ll need to get inside the head of your target market. What are their unmet needs? What’s keeping them up at night?
Developing a truly customer-centered business model
Your business is not about you and your capabilities; it’s about your customers and their needs. How can you fashion a business model according to the way customers view themselves, building your organization around their goals, fears, and aspirations?
Positioning your company around customers’ self-expression
How do the gut wrenching issues facing your customers translate into a simple statement that instantly communicates the value of your company and its offerings?
Creating a business strategy that deals with the reality of IP theft
IP protection attorneys say that the question isn’t if a good idea will be stolen; it’s when it will be stolen. Do you have a plan in place to safeguard your most precious assets?
Conceiving products and services that address the true unmet needs of the market
The stories that lie behind the conception of the PC and the I-pod are quite revealing. What can you learn from them that may apply to your product development process?
Developing a lucid and compelling business plan
Investors know that most businesses fail, yet they want to think that you may be an exception. What can you tell them that will give them a solid reason to believe in you?
Creating an honest sales projection
There are few pieces of business prose more pathetic and unprofessional than the sales projections found in most start-ups’ business plans. How can you avoid these basic errors?
Developing a cutting-edge approach to new media and search-engine marketing
Web 2.0 is the single most important aspect of a competent marketing strategy in today’s world. But what’s the key to a unified and holistic online approach?
Implementing closed-loop marketing
Since the 1980s, the world has been trying to integrate marketing and sales – to knock off the finger pointing and work as a team. What have we learned in terms of best practices? More importantly, how can you implement them quickly and inexpensively?
Generating effective but low-cost public relations
All great writers on strategic marketing agree that companies do best to promote new ideas with PR, rather than advertising. But what’s the best way to leverage high volumes of positive exposure for your company and its mission statement?
Managing your sales force and distribution channels effectively
If you missed the article in the Harvard Business Review called “The Folly of Expecting A While Rewarding B,” you can skip it; the title says it all. How can you make sure the people that have the interface to your customers receive the proper incentive to make both themselves – and you – fantastically successful?
Hit “Contact” and schedule your high-impact, one-day session with Craig today. He’s looking forward to helping you take your Clean Tech Business to its next level of growth.
He’s ….at your service.