Here’s a quick conversation I had at the Opportunity Green with the folks from Steaz, who offer a truly healthy and good-tasting carbonated beverage. I happened to be sipping the blueberry pomegranate flavor, when I began:
Craig: Wow, this is good. Please tell me about it.
Steaz rep: Well, it’s all natural.
Craig: So there’s fruit, water, and essentially nothing else?
Steaz rep: Well, there’s actually no fruit.
Craig: You mean there is not a molecule of blueberry or pomegranate in what I’m drinking?
Steaz rep: That’s right.
Craig: Well, not to be combative, but exactly in what sense is this “all natural?”
Steaz rep: (silence) Um, that’s a good question.
Craig: Hey, don’t feel bad. In my estimation, the word “natural” lost all meaning in our language a long time ago. Regardless of how you define the term, this is a hell of a lot closer to “natural” than the chemicals that are in most of what we eat and drink.