Carrots and Sticks: Rethinking Mobility

It’s always interesting to see what people are doing around the world with respect to pushing the paradigm shift in transportation.  The concept of individual ownership of a 4000-pound car that is parked 23 hours a day, and has one occupant 75% of the hour it’s being used was something that made sense in the 20th Century, but is rapidly losing appeal to a generation of young people who have already shown their willingness to rethink the way they live. 

But how exactly do we cause drivers to reconsider their options vis-à-vis mobility?  What are the appropriate incentives to change course, as well as the disincentives to stay with our old habits?

Here’s something coming out of Holland, a freeway only for e-bikes and e-scooters.