Here are two clean energy ideas that deal with bringing power to cell towers in off-grid locations, where diesel generators are the norm. Before I present them, let’s think about the obvious drawbacks of diesel: • Needs to be trucked in…
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Bringing Clean Energy Solutions to Off-Grid Cell Tower Operations
Tagged with: battery storage, cell tower operators, clean energy, clean energy solutions, diesel generators, global climate change, microwind turbines, off-grid, off-grid cell tower operations, off-grid locations, pollution, Renewable Energy, solar energy, solar panels, sustainability
Posted in Wind Energy
Posted in Wind Energy
What Is Marketing? Dealing with the Question As It Applies to WindStream – Leader in MicroWind
What is marketing? As I like to define the subject, marketing creates the environment in which profitable sales are most likely to occur. Obviously, this has dozens of ramifications, and raises dozens of different questions, including: • What do we know…
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and…
Tagged with: 3M, Agfa, coal-fired power plants, dealers, distributors, FedEx, H-P, IBM, incentive for channel partners, LCD projectors, leader in microwind, Litton, Microsoft, microwind, Oracle, Philips, Philips Electronics, pull-through marketing, reduce the burning of coal, sales channels, Sony, value-added resellers, Wind Energy, wind power, WindStream
Posted in Wind Energy
Posted in Wind Energy
Developing a Reseller Strategy for WindStream, Leader in MicroWind
Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.” The most obvious benefits include an enormous and more-or-less instant expansion of…
Tagged with: clean energy, dealers, development of sales channels, distributors, Electric Vehicles, EVs, Hewlett-Packard, internal combustion engine, leader in microwind, mass merchandisers, microwind, renewable energy marketing and sales, renewables, reseller channel, reseller strategy, retailers, VARs, Wind Energy, wind power, WindStream
Posted in Wind Energy
Posted in Wind Energy
WindStream, Cost-Effective Breakthrough in MicroWind, Targets Schools
It looks like I’ll be taking on some marketing responsibilities for my client WindStream, a start-up with a fabulous breakthrough in “microwind,” i.e., small, inexpensive, easily installed wind turbines. I certainly won’t be able to publish every aspect of the…
Tagged with: and drag vs. lift fluid dynamics, astronomy / the solar system, conservation of energy, cosmology / The Big Bang, electricity and magnetism, marketing, microwind, photo-electric effect, the particle nature of light, wind as part of meteorology, Wind Energy, wind power, wind turbines, WindStream
Posted in Wind Energy
Posted in Wind Energy
Driving Down the Cost of Wind-Generated Electricity
When you open a can of soda or beer, do you like to bend the tab back and forth until it breaks off in your fingers? That phenomenon, fatigue, plays a big factor in the design and maintenance of wind…
Wind Is Intermittent, But Valuable Nonetheless
A reader sends this and writes: When, not if, a wind turbine’s torque causes O ring and seal lubrication problems, the turbines catch on fire. Each of the large wind turbines have 500 gallons of petroleum lubricant trying to keep…
Posted in Wind Energy
New Wind Turbine Design Holds Great Promise
One of the business plans I support is a breakthrough in wind turbine construction, essentially rooted on getting the same production as today’s design, while using significantly less materials, thus cutting costs substantially. But in my quest to help them…
From Guest Blogger Alia: Wind Power Gaining Acceptance
What was reason behind the recent energy blackout situation that took place in a large part of U.S. cities? Well, a lot of people are of opinion that the recent power-cut hazard faced by American cities was mainly because of…
Natural Gas Pricing and Wind Power
For those of you wishing to understand the connection between natural gas pricing and the integration of wind power onto our grids, here’s a very scholarly piece by energy analyst and frequent 2GreenEnergy commenter Glenn Doty. Every time I click…
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WHO IS CRAIG SHIELDS?
