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	<title>Renewable Energy Business Consulting and Investment Services</title>
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	<link>http://2greenenergy.com</link>
	<description>Your Clean Energy Business and Investing Resource</description>
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		<title>You DO Have a Voice</title>
		<link>http://2greenenergy.com/voice/6085/</link>
		<comments>http://2greenenergy.com/voice/6085/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 20:06:44 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Renewables - Politics]]></category>
		<category><![CDATA[energy policy]]></category>
		<category><![CDATA[Henry Kissinger]]></category>
		<category><![CDATA[Noam Chomsky]]></category>

		<guid isPermaLink="false">http://2greenenergy.com/?p=6085</guid>
		<description><![CDATA[A reader commented that she loved the quote of Henry Kissinger that I used in a recent post:  “If it weren’t for the wrath of the American people about our presence in Vietnam, we’d STILL BE THERE.”  (emphasis added) I used that to illustrate that we DO, despite all indications to the contrary, have an [...]]]></description>
			<content:encoded><![CDATA[<p>A reader commented that she loved the quote of Henry Kissinger that I used in a recent post:  “If it weren’t for the wrath of the American people about our presence in Vietnam, we’d STILL BE THERE.”  (emphasis added) I used that to illustrate that we DO, despite all indications to the contrary, have an important voice in determining the outcome of our civilization.</p>
<p>I happened to run across this one from Noam Chomsky just now:</p>
<blockquote><p>All over the place, from the popular culture to the propaganda system, there is constant pressure to make people feel that they are helpless, that the only role they can have is to ratify decisions and to consume.</p></blockquote>
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		<title>Renewable Energy &#8212; Conservatives vs. Liberals?</title>
		<link>http://2greenenergy.com/conservative-vs-liberal/6082/</link>
		<comments>http://2greenenergy.com/conservative-vs-liberal/6082/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 17:12:52 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Renewables - Politics]]></category>
		<category><![CDATA[conservatives]]></category>
		<category><![CDATA[externalities]]></category>
		<category><![CDATA[liberals]]></category>
		<category><![CDATA[Tom Rooney]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://2greenenergy.com/?p=6082</guid>
		<description><![CDATA[It seems that affection for renewable energy often breaks down across political (conservative vs. liberal) lines. I’m not sure I understand how this can be. Obviously, everyone cares about the quality of the planet we live on and leave to our descendents. So I&#8217;m guessing the fundamental issue is the cost of renewables. But, as [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin-left: 10px; margin-right: 10px; border: 0px;" title="Charles Henry Dow" src="http://i708.photobucket.com/albums/ww83/craigshields/Charles_Henry_Dow.jpg" border="0" alt="" />It seems that affection for renewable energy often breaks down across political (conservative vs. liberal) lines. I’m not sure I understand how this can be. Obviously, everyone cares about the quality of the planet we live on and leave to our descendents. So I&#8217;m guessing the fundamental issue is the cost of renewables.</p>
<p>But, as Tom Rooney points out in his recent article <a href="http://www.renewableenergyworld.com/rea/news/article/2010/08/why-conservatives-are-bad-on-energy">Why Conservatives Are Bad on Energy</a>, the financial analysis of clean energy is largely based on misconceptions. A <a href="http://online.wsj.com/article/SB10001424052748703792704575366700528078676.html" target="_blank">recent editorial in the Wall Street Journal </a>referred to photovoltaic solar energy as a &#8220;speculative and immature technology that costs far more than ordinary power.&#8221; The author went on to point out that the only thing holding the industry together were subsidies. Didn’t this guy get the memo? A few weeks ago, the <a href="http://www.renewableenergyworld.com/rea/news/article/2010/07/fossil-fuel-subsidies-outpace-renewables?cmpid=rss" target="_blank">International Energy Agency </a>said worldwide, fossil fuels receive $550 billion in subsidies a year &#8212; 12 times what alternatives such as wind and solar get.<span id="more-6082"></span></p>
<p>I know I’m arguing against a brick wall when I urge our leaders to make decisions based on a <a href="http://2greenenergy.com/pay-it-now/5208/" target="_blank">wider set of costs of fossil fuels</a>, i.e., long-term environmental damage, increased healthcare costs, etc.  This concept is gaining strength, as noted in <a href="http://www8.nationalacademies.org/onpinews/newsitem.aspx?RecordID=12794" target="_blank">this report from the National Resource Council </a>&#8211; but let’s shelve that argument for right now. You’re still looking at a cost/price structure that unfairly tilts the playing field in the direct of oil and gas. Can’t we simply knock that off?</p>
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		<title>Rural, Off-grid Applications? Try Electrolyzers and Portable Hydrogen Fueling Stations</title>
		<link>http://2greenenergy.com/portable-hydrogen/6073/</link>
		<comments>http://2greenenergy.com/portable-hydrogen/6073/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 23:47:32 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Renewables - Business]]></category>
		<category><![CDATA[electrolyzers]]></category>
		<category><![CDATA[portable hydrogen fueling stations]]></category>
		<category><![CDATA[rural off-grid applications]]></category>

		<guid isPermaLink="false">http://2greenenergy.com/?p=6073</guid>
		<description><![CDATA[I just got off the phone with the John Gotthold, the Chief Technology Officer of HySolGenics, Inc., a San Jose CA start-up that is developing low cost electrolyzers and portable hydrogen refueling stations – largely for rural, off-grid applications. They’re looking for angel funding, and, although this is not the kind of thing the investors [...]]]></description>
			<content:encoded><![CDATA[<p>I just got off the phone with the John Gotthold, the Chief Technology Officer of <a href="http://www.hysolgenics.com/">HySolGenics, Inc</a>., a San Jose CA start-up that is developing low cost electrolyzers and portable hydrogen refueling stations – largely for rural, off-grid applications.  They’re looking for angel funding, and, although this is not the kind of thing the investors I know try to cultivate, it sounds like an interesting opportunity.  </p>
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		<title>Fossil Fuels: Let&#8217;s Not Lose Sight of Dangers</title>
		<link>http://2greenenergy.com/cheap-shots/6057/</link>
		<comments>http://2greenenergy.com/cheap-shots/6057/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 19:30:22 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Renewables - Science]]></category>
		<category><![CDATA[benzene]]></category>
		<category><![CDATA[fossil fuels]]></category>
		<category><![CDATA[metals]]></category>
		<category><![CDATA[methane]]></category>
		<category><![CDATA[naphthalene]]></category>
		<category><![CDATA[natural gas]]></category>
		<category><![CDATA[oil]]></category>
		<category><![CDATA[phenols]]></category>

		<guid isPermaLink="false">http://2greenenergy.com/?p=6057</guid>
		<description><![CDATA[Readers here know that I generally refrain from taking cheap shots at the oil and gas industry. I try to keep in mind that, whether we like it or not, fossil fuels make up the vast majority of the world’s energy supply, and that until we can come together as a civilization and make them [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin-left: 10px; margin-right: 10px; border: 0px;" title="Drums with Toxic Waste" src="http://i708.photobucket.com/albums/ww83/craigshields/800px-Drums_with_toxic_waste_2776.jpg" border="0" alt="" />Readers here know that I generally refrain from taking cheap shots at the oil and gas industry. I try to keep in mind that, whether we like it or not, fossil fuels make up the vast majority of the world’s energy supply, and that until we can come together as a civilization and make them obsolete, we rely on them every days of our lives.</p>
<p>Having said that, I think it’s imperative to ensure we never lose sight of the dangers. To that end, I call attention to the fact that the <a href="http://www.propublica.org/article/feds-warn-residents-near-wyoming-gas-drilling-sites-not-to-drink-their-wate" target="_blank">federal government is warning residents in a small Wyoming town with extensive natural gas development not to drink their water</a>, and to use fans and ventilation when showering or washing clothes in order to avoid the risk of an explosion. It seems that EPA researchers found benzene, metals, naphthalene, phenols and methane in wells and in groundwater.</p>
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		<title>Introduction of the Nissan Leaf in Hawaii &#8212; Textbook Niche-marketing</title>
		<link>http://2greenenergy.com/nissan-leaf-2/6054/</link>
		<comments>http://2greenenergy.com/nissan-leaf-2/6054/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:09:17 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[EVs]]></category>
		<category><![CDATA[Hawaii]]></category>
		<category><![CDATA[niche-marketing]]></category>
		<category><![CDATA[Nissan Leaf]]></category>

		<guid isPermaLink="false">http://2greenenergy.com/?p=6054</guid>
		<description><![CDATA[One of the keys to successful product launches is finding a niche that’s bound to be successful, and using that success to tell the story to a broader audience. Nowhere is this more important than in the introduction of electric transportation. Fortunately, as demonstrated in this article about the introduction of the Nissan Leaf in [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin-left: 10px; margin-right: 10px; border: 0px;" title="Nissan Leaf" src="http://i708.photobucket.com/albums/ww83/craigshields/800px-Nissan_Leaf_003.jpg" border="0" alt="" />One of the keys to successful product launches is finding a niche that’s bound to be successful, and using that success to tell the story to a broader audience. Nowhere is this more important than in the introduction of electric transportation. Fortunately, as demonstrated in this article about the introduction of the <a href="http://pacific.bizjournals.com/pacific/stories/2010/08/30/daily14.html&quot;&gt;&lt;span style=" target="_blank">Nissan Leaf in Hawaii</a>, this niche-marketing concept is not lost on these folks. </p>
<p>When you think of an environment whose attributes make EVs a slam dunk, it’s hard to imagine better circumstances than most of the island nations – or, in this case, island states: low speeds, expensive gasoline – and, best of all, finite ranges that are easily accommodated by a reasonably sized battery pack. If Leaf drivers get anywhere close to 100 miles on a charge, there will be very little range anxiety to dampen the Aloha spirits of native Hawaiians and their tourist customers.</p>
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		<title>Adoption Curve for Renewables &#8212; Truly &#8220;Blowin&#8217; in the Wind&#8221;</title>
		<link>http://2greenenergy.com/adoption-curve-renewables/6005/</link>
		<comments>http://2greenenergy.com/adoption-curve-renewables/6005/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 17:30:17 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Renewables - Business]]></category>
		<category><![CDATA[adoption curve renewables]]></category>
		<category><![CDATA[Blowin' in the Wind]]></category>

		<guid isPermaLink="false">http://2greenenergy.com/?p=6005</guid>
		<description><![CDATA[I try to read VentureBeat whenever I can, to see what&#8217;s happening in the world of capital formation for start-ups in green tech.  Here&#8217;s an article that offers a summary of renewable energy trends that you may find useful.  It&#8217;s interesting how  many different prognostications there are about the adoption curve for renewables.  One reads [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin-left: 10px; margin-right: 10px; border: 0px;" title="Henry Kissinger" src="http://i708.photobucket.com/albums/ww83/craigshields/395px-Henry_Kissinger-1.jpg" border="0" alt="" />I try to read VentureBeat whenever I can, to see what&#8217;s happening in the world of capital formation for start-ups in green tech.  Here&#8217;s an article that offers a <a href="http://green.venturebeat.com/2010/09/01/on-the-greenbeat-solar-forecast-sours-2-million-smart-meters-installed-nationwide/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29&amp;utm_content=Goog" target="_blank">summary of renewable energy trends </a>that you may find useful. </p>
<p>It&#8217;s interesting how  many different prognostications there are about the adoption curve for renewables.  One reads some some really wild stuff.  I&#8217;m finishing up another white paper along the &#8220;tough realities&#8221; theme, which concludes with 10 top questions &#8212; none of which is really amenable to a hard and fast answer. </p>
<p>To me, all this  shows that the answer truly is &#8220;blowin&#8217; in the wind.&#8221;  I.e., it&#8217;s a function of how fired up we get and demand solutions.  I&#8217;m reminded of Henry Kissinger recent statement, &#8220;If it weren&#8217;t for the wrath of the American people about our presence in Vietnam, we&#8217;d STILL BE THERE.&#8221;  (emphasis added) That&#8217;s an amazing thing for a political leader to admit, isn&#8217;t it? </p>
<p>Never think for a minute that you have no voice.</p>
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		<title>Lots of Energy-Related News in the Wall Street Journal</title>
		<link>http://2greenenergy.com/lots-of-energy-related-news-in-the-wall-street-journal/6002/</link>
		<comments>http://2greenenergy.com/lots-of-energy-related-news-in-the-wall-street-journal/6002/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:00:51 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Renewables - Business]]></category>
		<category><![CDATA[energy-related news]]></category>
		<category><![CDATA[global warming hoax]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://2greenenergy.com/?p=6002</guid>
		<description><![CDATA[Both of yesterday’s lead stories in the WSJ re-assert Rupert Murdoch’s ultra-right-wing position that the public sector needs to refrain from setting energy policy that would affect private enterprise – even as the ecological toll of business-as-usual continues to escalate. In particular: The front-page lead story “Climate Panel Faces Heat” is another in a long-running [...]]]></description>
			<content:encoded><![CDATA[<p>Both of yesterday’s lead stories in the WSJ re-assert Rupert Murdoch’s ultra-right-wing position that the public sector needs to refrain from setting energy policy that would affect private enterprise – even as the ecological toll of business-as-usual continues to escalate.  In particular:</p>
<p>The front-page lead story “Climate Panel Faces Heat” is another in a long-running series suggesting that global warming is a hoax, engineered presumably by greedy climate scientists all grabbing for grant money.  </p>
<p>“US Wants Report Card for Cars,” is the headline story in the second section, (“Marketplace”). It begins, “The government proposed labeling each new passenger car with a letter grade from A to D,” and points out how the plan is criticized in that the government is making a judgement as to the value of cars.  </p>
<p>Wasn’t there a time a when newspapers just reported the news?  </p>
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		<title>Congress: Sincere in Helping Small Clean Tech Businesses?</title>
		<link>http://2greenenergy.com/congress-sincere/5990/</link>
		<comments>http://2greenenergy.com/congress-sincere/5990/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 18:56:42 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[Congress]]></category>
		<category><![CDATA[EVs]]></category>
		<category><![CDATA[small clean tech businesses]]></category>
		<category><![CDATA[start-ups]]></category>

		<guid isPermaLink="false">http://2greenenergy.com/?p=5990</guid>
		<description><![CDATA[A friend of mine who is trying to raise public or private money for his extremely well-conceived electric vehicle start-up just wrote to me with words that ring true: [We’ll be attending the] upcoming Annual Congressional Business Summit, and this is a point of focus for me right now. I don&#8217;t know what they will [...]]]></description>
			<content:encoded><![CDATA[<p>A friend of mine who is trying to raise public or private money for his extremely well-conceived electric vehicle start-up just wrote to me with words that ring true:</p>
<blockquote><p>[We’ll be attending the] upcoming Annual Congressional Business Summit, and this is a point of focus for me right now.  I don&#8217;t know what they will do, other than to hear them say, &#8220;Wow what a neat idea.&#8221;　 I guess I shouldn&#8217;t be a cynic, but the last 14 months have opened my eyes as to the two-facedness of Congress.　 They like to talk about how small business is the source of 80% of the new jobs, and then promptly deliver money to the large corporations that spend most of their time trying to make sure small businesses evaporate.　 Millions in campaign support and a veritable army of lobbyists seems to be working just fine.</p></blockquote>
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		<title>Renewables &#8212; What Are the Economic Realities?</title>
		<link>http://2greenenergy.com/renewables-economic-realities/5987/</link>
		<comments>http://2greenenergy.com/renewables-economic-realities/5987/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:49:40 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Renewables - Business]]></category>
		<category><![CDATA[ARPA-E]]></category>
		<category><![CDATA[Joe Biden]]></category>
		<category><![CDATA[mid-term elections]]></category>
		<category><![CDATA[stimulus funds]]></category>

		<guid isPermaLink="false">http://2greenenergy.com/?p=5987</guid>
		<description><![CDATA[In response to my white paper on The Tough Realities of Marketing and Sales, a reader points out a few of the economic realities that, in his mind, supersede the points I make in the report. In particular, he notes that there is currently no true market economy for things like biofuels: All Sustainable businesses [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin-left: 10px; margin-right: 10px; border: 0px;" title="US Currency" src="http://i708.photobucket.com/albums/ww83/craigshields/Chicklet-currency.jpg" border="0" alt="" />In response to my white paper on The <a href="http://2greenenergy.com/tough-marketing-sales/" target="_blank">Tough Realities of Marketing and Sales</a>, a reader points out a few of the economic realities that, in his mind, supersede the points I make in the report. In particular, he notes that there is currently no true market economy for things like biofuels:</p>
<blockquote><p>All Sustainable businesses have a particular feature: they are always evaluated on a payback or IRR basis. We are in an oil based economy and not on a Sustainable Economy. Biofuels and energy are not marketable by any company but the utilities or distribution companies in each case. You can get biofuels from many technologies, but at the gas station you buy oil, not biofuels. Probably if you look, you will find a huge law on biofuels and how they can be marketed that is everything but compelling for biofuels to be used. Taxes alone make the business tough and customers are wary about using biofuels even in low percentages … Either taxes are on the side of biofuels or they always need incentives and subsidies to be competitive.</p></blockquote>
<p>The reader goes on to point out that the same lack of liquidity exists for electricity:<span id="more-5987"></span></p>
<blockquote><p>Electricity is not easily sold … it is injected onto the grid or locally used. Waste to energy is not competitive with fossil fuel based electricity, so no one will buy it, among the utilities. You can use it for yourself, but that is not the purpose of waste to energy plants and moreover no one is interesting in using it because the grid electricity is cheaper. Again without incentives or subsidies, we go nowhere.</p>
<p>Getting to my first point: everything that is sustainable must compete with non-sustainable solutions. People will be buying non-sustainable until it is cheaper to buy sustainable. To change or curb this behaviour, incentives and subsidies have to be available. So in the waste to energy deal the most important thing to know is: who buys energy and at what price: utilities. Secondly, does the RPS mandate waste to energy or not? Third: how is the business viable: energy or waste? Waste collection fees or energy production? So to engage into lobbying to change regulations is a lengthy task and not available for every company out there.</p></blockquote>
<p>He&#8217;s made some terrific points – but none of them is absolute, and none is written in stone. In the US market, at least, we have ever-changing sets of incentives at the local, state, and federal levels – not only towards sustainable fuels, but away from unsustainable practices (like ignoring the dangers of leaving 2 trillion tons of animal manure untreated each year).</p>
<p>What makes this a dynamic arena is the mandates that voters give their elected leaders. I note that (US Vice President) Joe Biden is parading around a report explicating the enormous value that the taxpayer has received for the stimulus money that has been invested in clean energy and electric transportation. This, of course, is just the beginning of the posturing that will precede our mid-term elections in November.</p>
<p>Our state and federal Congresses will be enacting hundreds of laws that will affect the economics that drive consumer purchase of biofuels, electric vehicles, solar arrays, etc. And those laws are drafted in response to consumer demand and concern for the issues at stake.  Are we, as a citizenry, sincerely concerned about long-term ecological damage? About the national security issues of oil dependence? I guess we&#8217;ll see in November.</p>
<p>But before I close, let me point out that the answer is really a function of how the corporate-owned media cover the issues. Our beliefs are a product of the news sources we access, what concerns me most is that I don’t see an awful lot of thoughtful and honest discussion happening here.</p>
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		<title>Paul Scott and the Nissan Leaf</title>
		<link>http://2greenenergy.com/nissan-leaf/5982/</link>
		<comments>http://2greenenergy.com/nissan-leaf/5982/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 01:15:44 +0000</pubDate>
		<dc:creator>Craig Shields</dc:creator>
				<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[EVs]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Nissan Leaf]]></category>
		<category><![CDATA[Paul Scott]]></category>
		<category><![CDATA[Plug In America]]></category>
		<category><![CDATA[Santa Monica Nissan]]></category>
		<category><![CDATA[Yokohama]]></category>

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		<description><![CDATA[When my friend Paul Scott, co-founder of Plug-In America took a trip to Yokohama last June to test drive the Nissan Leaf, I never dreamed it would include a private lunch with CEO, Carlos Ghosn &#8212; and ultimately &#8212; a gig selling the Leaf at Santa Monica Nissan.  If you&#8217;re in town and want a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin-left: 10px; margin-right: 10px; border: 0px;" title="Nissan Leaf" src="http://i708.photobucket.com/albums/ww83/craigshields/800px-Nissan_Leaf_003.jpg" border="0" alt="" />When my friend <a href="http://2greenenergy.com/plug-in-america-2/4128/" target="_blank">Paul Scott</a>, co-founder of <a href="http://2greenenergy.com/friedland-contributor/5605/" target="_blank">Plug-In America</a> took a trip to Yokohama last June to test drive the Nissan Leaf, I never dreamed it would include a private lunch with CEO, <a href="http://2greenenergy.com/3806/3806/" target="_blank">Carlos Ghosn</a> &#8212; and ultimately &#8212; a gig selling the Leaf at Santa Monica Nissan.  If you&#8217;re in town and want a great EV made by a team truly committed to the future of clean transportation, ask for Paul.  Tell &#8216;em Craig sent ya.</p>
<p>See his <a href="http://evsandenergy.blogspot.com/2010/08/selling-leafs-in-santa-monica.html" target="_blank">blog post on the subject here</a>.</p>
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