Posts Tagged by Detroit
Thoughts on the EV Adoption Curve
| March 16, 2010 | Posted by Craig Shields under Electric Vehicles |
Every so often, I like to write a short article that gets us thinking about the rate at which electric vehicles will be assilimated into our culture and brought onto our roads, replacing internal combustion engines. Here are a few ideas to consider.
1) What does Big Auto think (or, at least, claim that they think) about EV production rates? Considering there are 230 million cars on the road in the US alone, the needle will not be moving in the short-term:
Nissan: Has pre-orders for 56,000 LEAF all-electric cars.
GM: Last year, had 50,000 expressions of interest in the Chevy Volt, though presumably that figure is somewhat larger now.
Mitsubishi: Bumped up its 2011 production schedule of the i-MiEV from 8,500 units to 9,000.
Better Place: Placed an order with Renault for 100,000 electric vehicles based on the Fluence ZE for its deal with Israel.
2) But is there any reason to believe anything coming out of Detroit?
Today, the population of Detroit is about half of what it was in 1950. The city has 33,500 empty homes and 91,000 vacant lots. A recent AP article asserts that vacant property totals 40 square miles. But Big Auto is not at all apologetic for the meltdown, and points out they couldn’t have foreseen the dynamics of oil prices that created sharp inflection points in the demand for fuel-efficient vehicles in favor of the Hummer and other gas-guzzlers. If this is false, they’re disingenuous; if it’s true, they’re incredibly obtuse. Either way, it’s hard to trust what they’re saying.
One thing for sure: there is nothing good in EVs for the big OEMs. They are happy to drag this transition out for decades, selling gas- and diesel-based cars and trucks as long as possible.
3) The Department of Energy apparently is not bullish on pure (battery) EVs.
Check out this report on the future of the automobile. Although the author sees lots of hybrids in our future, he really doesn’t see any pure EVs. Remarkable. I have to think this is simply a mistake.
4) Industry analysts are hedging their bets.
As reported in EV World, Accenture recently performed a survey that showed that six out of 10 consumers are more likely to buy a hybrid or electric vehicle “only when it is superior to gasoline-only models in every way.”
I understand that merely “being green” isn’t good enough for the vast majority of car buyers. But this report strikes me as the usual MBA malarky — a consultant who reads your watch and then tells you what time it is. What about the other 40%? Isn’t that a substantial market? And what exactly does “superior in every way” mean, exactly? How will the typical consumer react to a value proposition that includes dramatically lower fuel cost and huge reductions of other pieces of his total cost of ownership?
My belief: Give me a freeway-speed battery EV with comparable fit and finish to a garden-variety 5-passenger sedan, a 75-mile range, and price tag under $25,000 after rebate, and you won’t be able to manufacture enough of them.
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This Week in Detroit: "Business of Plugging In"
| October 20, 2009 | Posted by Craig Shields under Electric Vehicles |
My partner at EV World and good friend Bill Moore and I convene in Detroit this week for the “Business of Plugging In” show, which runs through Wednesday. Upon my return, I’ll deliver a full report on who’s doing what. For now, I can tell you that the show has been sold out for quite a while, and that the interest in this subject is at an all-time high.
Driven by technology breakthroughs in batteries and ultracapacitors, aggressive policy-making at the federal and state levels, and, of course, the formation for capital enabling thousands of businesses to enter the supply chain at all levels, there is no doubt that electric transportation is coming in a big way, and that it will not be derailed this time.
It won’t be long until consumers all over the world join the early adopters in saying, “No plug? No deal.”
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"Business of Plugging In" Conference in Detroit
| October 10, 2009 | Posted by Craig Shields under Electric Vehicles |
There are so many exciting things happening here at 2GreenEnergy that it’s hard to know where to start. I’ve been asked to attend the Business of Plugging In conference in Detroit October 19 – 21. And although I loved the AltCarExpo in Santa Monica last week, I have to say that this one coming up is probably more strategic to our cause, given its business-to-business focus.
Though I won’t be speaking at the conference, I’ll be there with my characteristic notepad and business cards — connecting to as many people, and learning about as may new technologies and business models as possible. If anyone wants to get me a heads up on someone or something that I should be particularly alert to, I hope you’ll let me know.
