Evidently, a recently conducted survey found that California offers the worst quality of life in all 50 states. Of course, this is all over Fox News, as its viewers are dying for corroboration that liberals are suffering terribly, by means of their …
A Little of Honesty Helps Us Understand the Quality of Life in California Read More »
My marketing associates and I are available to take on additional work for clients at this point. If you’re struggling to find a world-class source of talent in any of the following five arenas, please let me know and let’s …
Put Craig Shields and His Associates to Work as Your Plug-In Marketing Department Read More »
I often mention FedEx and how impressed I am with some of their more progressive efforts in corporate sustainability. I should also mention that their rival, UPS, is working hard in the same direction. As noted here, “Brown” is currently …
In this video, FedEx acknowledges that the importance of “going green” isn’t as great in the mind of the typical American consumer as it was a few years ago, but notes that it’s at least as important in the mind …
FedEx Operates an Expanding Fleet of All-Electric Trucks Read More »
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind Read More »
I had a chat with a friend the other day on the likely future for humankind vis-à-vis global climate change. He asked, “What do you think it will take, Craig, for us to muster the will to do something? If …
Global Climate Change — Framing the Conversation Read More »
Here’s a recently recorded hour-long interview with Fred Smith, CEO and Chairman of FedEx. He’s always impressed me with his extremely astute viewpoints on world trade. Obviously, I’m not as appreciative of his anti-regulation position as it applies to environmental …
FedEx Chairman Fred Smith on Energy, Environment, World Trade Read More »
Do you ever worry that launching your products — aimed as they are on disruptive innovation – will fail to resonate in the marketplace of ideas? …that your “elevator pitch” – perhaps even your entire business model – will fail …
Want a good, quick read? Check out (FedEx Chairman) Fred Smith’s testimony to the Senate Fiance Committee — and note in particular Joseph Lado’s comment under it. In my estimation, this is precisely on target, and exactly the type and …
Corporate America and the Migration to Clean Energy Read More »
