Tag: Sony

I’ve spent my career of 30+ years developing skills at telling stories.  In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …

Marketing: Giving Something To Get Something Read More »

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My marketing associates and I are available to take on additional work for clients at this point.   If you’re struggling to find a world-class source of talent in any of the following five arenas, please let me know and let’s …

Put Craig Shields and His Associates to Work as Your Plug-In Marketing Department Read More »

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Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …

"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind Read More »

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2GreenEnergy reader Rebecca asks: When you’re approached by budding inventors or experienced ones, how do you manage to filter out those who are true and honest from those who are a sham? Good question.  It’s not something that can be …

Clean Energy's Bad Ideas Read More »

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Do you ever worry that launching your products — aimed as they are on disruptive innovation – will fail to resonate in the marketplace of ideas? …that your “elevator pitch” – perhaps even your entire business model – will fail …

2GreenEnergy's Craig Shields … At Your Service Read More »

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Bruce Hamilton writes: (I’m) VP of Business Development (with) an MSEE and 40+ years of engineering and marketing management experience in all types of electronics companies. I have found good opportunities for my company to enter the solar PV inverter …

Corporate Culture and Electric Vehicles Read More »

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