Regular readers at 2GreenEnergy.com may have noticed the flurry of five quick blog posts over the last week or so on WindStream, a client of ours in the “microwind” space (i.e., small, inexpensive wind turbines). I thought I’d provide this…
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What Is Marketing? Dealing with the Question As It Applies to WindStream – Leader in MicroWind
What is marketing? As I like to define the subject, marketing creates the environment in which profitable sales are most likely to occur. Obviously, this has dozens of ramifications, and raises dozens of different questions, including: • What do we know…
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and…
Tagged with: 3M, Agfa, coal-fired power plants, dealers, distributors, FedEx, H-P, IBM, incentive for channel partners, LCD projectors, leader in microwind, Litton, Microsoft, microwind, Oracle, Philips, Philips Electronics, pull-through marketing, reduce the burning of coal, sales channels, Sony, value-added resellers, Wind Energy, wind power, WindStream
Posted in Wind Energy
Posted in Wind Energy
Developing a Reseller Strategy for WindStream, Leader in MicroWind
Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.” The most obvious benefits include an enormous and more-or-less instant expansion of…
Tagged with: clean energy, dealers, development of sales channels, distributors, Electric Vehicles, EVs, Hewlett-Packard, internal combustion engine, leader in microwind, mass merchandisers, microwind, renewable energy marketing and sales, renewables, reseller channel, reseller strategy, retailers, VARs, Wind Energy, wind power, WindStream
Posted in Wind Energy
Posted in Wind Energy
WindStream, Cost-Effective Breakthrough in MicroWind, Targets Schools
It looks like I’ll be taking on some marketing responsibilities for my client WindStream, a start-up with a fabulous breakthrough in “microwind,” i.e., small, inexpensive, easily installed wind turbines. I certainly won’t be able to publish every aspect of the…
Tagged with: and drag vs. lift fluid dynamics, astronomy / the solar system, conservation of energy, cosmology / The Big Bang, electricity and magnetism, marketing, microwind, photo-electric effect, the particle nature of light, wind as part of meteorology, Wind Energy, wind power, wind turbines, WindStream
Posted in Wind Energy
Posted in Wind Energy
Bringing Clean Energy to Rural Africa
In response to a friend in South Africa who wanted my opinion on a business plan to bring fuel cells and solar PV to rural Africa, I wrote: Very interesting. Certainly the solar product with batteries makes sense. I think…
Tagged with: Africa, batteries, clean energy, fossil fuels, fuel cells, leapfrogging fossil fuels, microgrids, natural gas, photovoltaics, power utilities, Renewable Energy, rural Africa, solar pv, South Africa, WindStream
Posted in Renewables - Politics
Posted in Renewables - Politics
Micro-wind, the Water-Energy Nexus, and High-efficiency Electric Motors
Yesterday started with a drive south to visit my friend, WindStream CEO Dan Bates. WindStream is one of the very few micro-wind products that I favor, in that it appears that they have come across one of the very few…
Tagged with: cleantech, Dan Bates, Electric Ring, Green Tech Motors, IEEE, micro-wind, National Water Research Institute, sustainability, water-energy nexus, WindStream
Posted in Renewables - Science
Posted in Renewables - Science
Wind Power Can Help Bring Education to Off-grid Populations in the Developing World
Regular reader and terrific human being retired M.D. Larry Dobson sent me this “TED Talk” on online education, in which the speaker emphasizes how incredibly difficult it is for impoverished people in developing nations to acquire the knowledge and skills required…
Bringing Renewable Energy to Developing Countries
In the last couple of months, I’ve become friendly with the fine folks at The Eleos Foundation, known for the investments they make in start-up companies located in developing countries, especially Kenya and other parts of East Africa. I’ve developed…
Tagged with: Andy Lower, Clean Business Investment Summit, developing countries, East Africa, Eleos Foundation, high-efficiency lighting, Kenya, Nissan Leaf, WindStream
Posted in Sustainability
Posted in Sustainability
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