Sharpening Our Focus on Business

New Years is a time-honored opportunity to make mid-course corrections in one’s activities in life. To that end, let me talk briefly about the business side of 2GreenEnergy, and note that all of us here at 2GreenEnergy intend to make this even more robust in 2010.

I hope readers have noticed our “Associates” page – but I would understand if they hadn’t. To date, we haven’t done too much promotion of this robust team of professionals, focused on helping renewable-energy-based businesses establish themselves and expand into prosperity.

In establishing this roster, we’ve tried to contemplate the entire gamut business activities that could apply to new and existing businesses in this market space – from initial seed capital, market research, protection of intellectual property, and R&D – all the way through channels development, marketing and sales – with heavy emphasis on Internet/search marketing and social media.

Through the coming year, readers can expect to see case studies of our work for our clients, in the hopes that such reports will provide encouragement for others. Earning profit in clean energy really can be done. After all, what should one infer from the fact that companies like General Electric, Siemens, and ExxonMobil are all running 100 miles per hour in the direction of renewables? I’ll grant that they weren’t pioneers in alternative energy, but they’re certainly no fools. And don’t forget that each one is managed by a board of directors that is just as insistent on short-term profit from sound, bankable business practices as it was 10 years ago.

Just as we here at 2GreenEnergy are sharpening our business focus in the New Year, I urge you to do the same. Please feel free to write or call, and let’s talk about what we may be able to accomplish together.