Wal-Mart's 'Green' Image is All About Making $$

A number of politicians and economists who seem to think that “going green” would represent a huge financial burden to Corporate America need to pay closer attention to Wal-Mart. For this giant retailer, going green means appealing to shoppers 25-35 for whom protecting the environment is a given. That’s what Wal-Mart chairman Lee Scott recently said.

But Craig Shields adds:

That’s fine, but a friend of mine told me this story:

At a recent webinar at which Wal-Mart presented its “sustainability index,” someone asked, “Well this is terrific, but suppose Pampers score low on the index — which, of course, they will — after all, they’re disposable diapers! Are you saying you won’t sell Pampers?” He said you could have heard a pin drop.