Renewable Energy in the Mainstream – More

I wanted to write a follow-on to yesterday’s post on Renewable Energy in the Mainstream. From a business perspective, will there be people who become fantastically wealthy from the migration to renewables — and from sustainability more generally? You bet. The only realy question is who they are going to be.

I recall the cynical bumper sticker from when I was a kid: “Expect solar energy when the Rockefellers get exclusive rights to the sun.” In truth, I certainly expect a great many of the names of old wealth to reappear as key players here. But I also feel that this is an opportunity not seen since the Gold Rush 160 years ago for people of modest means to get involved.

In large measure, this is the focus of the information products that readers will see appearing on the site over the next couple of months: providing a path for tens of millions of people to learn about how they can most easily and effectively participate in the coming multi-trillion dollar market. Expect to see some high-priced newsletters (that cost a fortune to develop), specifically for high-end investors. But also, please look for some extremely low-priced books and newsletters that are aimed at helping everyone understand this rapidly evolving marketplace: the technologies that are most likely to win and lose, the most important economic trends, and the polical battles being waged every day that have huge bearing on the ultimate deployment of renewables.