Greenwashing

I’m not sure how many people clicked on this link on my reference to greenwashing in yesterday’s piece on corporate sustainability, but I encourage everyone to check out this marvelous site. It doesn’t surprise me that GE tries to establish the validity of clean coal, or that Arrowhead drinking water claims that its bottles are eco-friendly because they use less plastic that they did before — or even that the Hummer3 is fuel-efficient because it’s smaller than the previous even-worse versions of this obscenity. But fortunately, thanks to websites like GreenOptions, such blatent examples of greenwashing come at the expense of some pretty heavy-duty ridicule. Good going, fellows.