Electric Bicycles on the 2GreenEnergy Report

Tuesday afternoon I’m headed to the television studio – Channel 6 — in beautiful Ventura, CA for my monthly taping of a couple of shows of the 2GreenEnergy report. My first guest is the CEO of Emcycle – an e-bike company that shows terrific promise. As I’ll explain to viewers, Emcycle is one of about 10 business plans that I’ve chosen to represent to investors, out of many hundreds I’ve reviewed in the past year or so.

There are a few features that attract me to the company and cause me to believe that they will ultimately succeed. First, they boast a unique and (I believe) a compelling product design. Of course, no one can predict market acceptance for a futuristic design. It’s easy to speculate in hindsight why the Ford Edsel of the 1950s failed and the Mustang a decade later was a smashing success. But try to do that looking into future – now more fraught with economic and sociologic uncertainty than perhaps ever before. Having said this, I hope readers will tune into the show or check out the videos online; I think you’ll see instantly why I’m so impressed with the overall concept.

The second reason I find even more compelling. These people are in a class by themselves in terms of what I would call “aggressive business posture.” Where some start-ups may be tenacious in terms of raising money, Emcycle has taken their product concept to the market – in advance of having a product for sale. The company’s principals have traveled the world, signing up an impressive network of of distributors who anxiously await the product, each champing at the bit to sell the product the moment it becomes available.

As I like to ask my start-up mode clients, “Are you sure you need to sell a few million dollars of equity? Wouldn’t you rather go out and get a few million dollars in purchase orders? It’s not as hard as it looks.”

Again, I hope you’ll tune in; I think you’ll be impressed with these people and the direction in which they’re headed.