Helping Power Utilities Migrate to Renewables, Electric Transportation
As I learn more about the electric power utilities, I’m surprised at their large range of readiness with respect to both renewable energy and electric transportation. Here’s a message that I’ll soon be aiming at senior executives in the power companies, hoping to target especially those that may be somewhat “behind the curve.”
Two questions, if I may:
1) Where will renewables be in your grid-mix in five years? What about 20?
2) What has your team accomplished with respect to the adoption curve of electric vehicles?
Hello, I’m Craig Shields. Over the past three decades, I’ve brought strategic business advice to IBM, H-P, Fedex, Sony, 3M, Xerox, GM, Microsoft, AT&T, and hundreds of other enterprises. Recently, I’ve dedicated myself to the migration to clean energy and electric transportation.
My team and I stand ready to:
– review strategic business concepts
– weigh in on brand identity and messaging
– lead senior management discussion with respect to these and other topics related to sustainability
If you’re interested in speaking with me, I hope you’ll write or call shortly.
Several years ago, on cable, a well-done program about the future of personal and mass transport technology, showed a massive, futuristic city with streams of airborne vehicles, moving on radically futuristic highways in the sky. “This looks incredible now,” the narrator said, “but it WILL happen.” Maybe. EVs have been in our future view for almost a century, but overcoming the hurdles to their widespread use seems to get tougher all the time. Why? Like all technological progress, two factors stand in the way, as always: Technology and money. When battery efficiency is higher than fossil fuel efficiency, and costs-per-mile are dramatically lower than ICE costs, EVs will inevitably rule the day. Vehicle OEMs and power grids are the key participants; consumers will buy when, and only when, the money equation makes sense to them on an individual, day-to-day basis.