Strategic Marketing Decisions for Windfuels

It always feels good to get back in the saddle, so to speak, plying one’s original trade. I spent a few hours yesterday with 2GreenEnergy client Dr. David Doty, CEO of Windfuels, and 2GE Associate Terry Ribb, talking about naming, positioning, creating a new market category – all those wonderful things. Memories from decades of meetings with clients all over the planet came rushing back to me as we walked leisurely through the PowerPoint and made the strategic business decisions that will open the doors to growth and guide Windfuels effectively into the future.

I love the rich diversity and high purpose of the 2GreenEnergy experience – but it’s always nice to go back to the “good old days.”