EV4 – Grid Interactive Energy Transfer Merchant

Here’s local news coverage of the event my client EV4 asked me to attend yesterday: the ribbon-cutting ceremony for the Energy Transfer Merchant, a futuristic, multi-function EV charging station.

I found it interesting that the Pacific Northwest’s largest distributor of electric equipment, North Coast Electric, was so passionate about carrying the device.  Here’s a strong company, growing steadily since it was founded in 1913 to its current stature: 35 locations in the region. And let’s keep in mind that it’s a business model that most people hardly regard as progressive – in fact, distributors in the main are thought of as  simple order-takers for whatever products customers are requesting at the moment. 

But these folks up north are visionaries, actively looking for the products that will drive commerce in the coming years – which means “green,” especially in this part of the world.  And they’ve certainly put their money where they mouth is, installing one in their parking lot.  Impressive stuff.