Environmentalist Offers Cool Game: “Let’s Save Our Earth”

I just had a lovely meeting with Karen Palmer, a local environmentalist who wanted my advice on a board game for children called “Let’s Save Our Earth.”  The game is won by correctly answering questions about ecology, sustainability, and the relevant aspects of biology — a terrific idea from a wonderful person.

As I told her, my 30 years’ experience as a marketing consultant doesn’t contain too many projects with consumer products, and not a single one with games. Having said that, I gave her this free advice — possibly worth exactly what she paid for it:

Sure you can sell this through stores of various types, but the promotion required to make this a success would be huge. I would concentrate on the school system.  Funding for education has been tragically cut, but there is still an appetite for low-cost ways of achieving important objectives.  Since funding for public education comes from the state level, be prepared to create different versions for each of the 50, starting with the most obvious choices. The “California Edition” could have a preponderance of questions about the ecosystems here, the specific endangered species, the shortage of water, the marine and desert habitats, etc.

Hit corporations up for sponsorship.  It’s hard to beat the positive PR associated with a game like this, played by millions of school kids who will associate the sponsor with eco-friendliness.  Having said that, don’t tolerate greenwashing; do not approach potential sponsors who are obviously insincere in their attempts to convince us that they are good corporate citizens.

Another idea is to license this at a ridiculously attractive rate to the Milton Bradleys of the world, i.e., companies specializing in games. Unlike most people in your position, you’re not trying to get rich.

I also promised that I’d mention to readers that Karen would love to take on an angel partner.  I encourage anyone looking to make a difference to contact her and carry on a discussion.  You’ll travel far to find a kinder person, or a more dedicated advocate of environmental education. Just hit the “contact” button, and I’ll get right back to you.