Dan Sturges — Changing the Paradigm in Transportation

I’m very proud of 2GreenEnergy’s dozen or so “associates,” who perform a huge variety of tasks for our clients – everything from raising capital, to performing engineering reviews, to marketing and public relations, social media, project management to IP protection. My aim is simple: When someone asks if we can do something for their clean energy business, I want the answer to always be a resounding Yes.

One of the associations we recently formed is one with Dan Sturges, in which we deliver cutting-edge thinking in transportation for city planners who may be looking for a better way of moving people and goods around a local area. For a century, we operated off a central paradigm in transportation:

Virtually everyone 16 years or older has his own car, a huge piece of steel that weighs 20 to 60 times as much as he does, in which he pumps an increasingly rare fossil fuel that has been extracted from the Earth and processed into gasoline. Here, small amounts of fuel explode a couple hundred times a second, in processes that are about 20% efficient, meaning that 80% of the chemical energy is wasted as heat. The exhaust from the explosions pollutes our air and slowly changes the climate on the entire planet. Individuals normally have one of these devices, where businesses sometimes have entire fleets.

Dan’s role in life is helping people question that paradigm. Local governments ask Dan to analyze the current and changing needs of a certain region, and recommend strategies that encourage walking, bicycling, mass transit, ride-sharing, car-sharing, and small/light vehicles for urban transportation. The ultimate win: happier, safer, healthier people, spending less on transportation, and thus more on education and entertainment, breathing cleaner air and contributing less to climate change. New businesses spring up to support the new paradigm. It’s a paradigm shift that leaves a lot of people with smiles on their faces.