Coda: the EV with a “Consumer Value Proposition” from Hell
EVWorld covered the electric vehicle start-up Coda in its weekly newsletter, pointing out that the car lacks certain features that are standard in other EVs.
The fact that Coda is still around amazes me. Coda offers a “consumer value proposition” from hell (and it’s this concept that I believe to be at the forefront of the entire EV adoption curve). Here, you have an expensive, unattractive, low-quality car sold by a company whose continued existence (required if its warranty is to have any value) is at best questionable.
I simply can’t imagine who’s going to find that appealing.
If that company succeeds, it will show that I really have no idea what I’m talking about in this space, so you’ll want to discount every word I say. 🙂
[…] notice that the head of market strategy at Coda has been asked to make a presentation. Seriously? Isn’t this like learning about sobriety from […]