Getting My Hands on a Micro-Wind Breakthrough

I had a wonderful conversation with WindStream CEO Dan Bates this morning at his home in Manhattan Beach,CA, during which I actually touched this unique micro-wind product, and came to understand the reasoning behind a great number of its cooler design features.

As I was explaining to my wife after the meeting on my drive to the airport, micro-wind can be tricky business.  Success in this space has been elusive; there have been many dozens of attempts to drive down the costs to make the product affordable, but they have come at the expense of quality.  Thus the unkind moniker of “snake oil” that is so commonly associated with the industry.

Having looked at WindStream and so many of the competitive approaches, I think these guys have cracked the code.