Examining the Consumer Value Proposition for Electric Vehicles
Here’s a piece of idiotic reporting on electric vehicles that I thought I’d share. Apparently, a survey shows that current EV customers are quite happy with their purchase, but a large number of non-EV drivers (the report doesn’t quantify this) don’t like the concept, insofar as it’s expensive and inconvenient.
I’m not sure we need a survey to reveal that people don’t like expense and inconvenience, nor a news article notifying us of the fact.
Every major car company has an EV program in place. Why? They see the obvious trends here: falling prices, better range, and more charging stations = improved customer value proposition. Gradual but steady elimination of coal-fired power plants and more wind power = improved environmental characteristics. Ever-expanding EV installed base = more word of mouth.
We’ll get there.
People who don’t like the expense and inconvenience of electric vehicles don’t need to buy one, so what’s the problem? EVs are not for everyone.
Craig, I didn’t realize the problem with this article until I read it for the third time and then I noticed This sentence and sudenly by considering the timing and the source it became very clear why the author mentioned that this was an “Early” trend. Take note of this line from the Article:”The study surveyed about 2,300 adult drivers in 21 major U.S. cities in the third quarter of 2001.” Well it certainly is early, about 12 years early in fact! And using survey data from 2001 is likely to bring out many erroneous conclusions.