Planning Guide on Smart-grid Data Privacy Issues

When I had my marketing consultancy, one of the main goals was to get high rates of return on the direct mail campaigns.  My secret weapon: giving away highly valued content.  To that end, I used to write “planning guides” – often 80 – 100 pages long — and give them to anyone who made the request.  Here’s my piece for Penske Logistics: “Supply Chain Logistics – a Planning Guide for Senior Management,” which drove an 18% response rate.

Here’s an opportunity for a planning guide that I saw coming 100 miles away: a free guide to data privacy.  Smart-grid, by definition, means the two-way flow of information regarding the use of electrical power.  But how much information does the average consumer want flowing out to the utilities and other agents external to the customer’s home?  How will that information be used?  This one’s called: A Regulator’s Privacy Guide to Third-Party Data Access for Energy Efficiency.