E-Scooters On the Rise

I had a terrific Skype call this morning with a fabulous Munich-based company: Govecs, a purveyor of extremely high-end German-engineered electric scooters.  I hope to get a marketing and PR gig with them, but I have to admit that they’re doing an awful lot of stuff right in my absence; for example, they have more content online than you can shake a stick at, and, IMO, it conveys the right blend of quality and sex appeal.  Here are a few zillion vids on YouTube.  Very well done.

I expect this whole market arena to boom over the coming years, insofar as a great number of factors contributing to demand are on the rise: eco-consciousness, congestion, fuel prices, parking issues, and consumer incentives.  And again, let’s not neglect the sex appeal aspect.  I’m not sure I know anyone under the age of 75 who doesn’t want to be a part of this scene.