Marketing: Giving Something To Get Something
I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how it has the potential to change the customer’s life. Most of my experience is in the business-to-business realm, working for clients like IBM, H-P, 3Com, Sony, Microsoft, and Fujitsu; normally, I was tasked with marketing information technology and communications products and solutions to a corporate, professional audience. More recently, of course, I’ve focused on cleantech–but my point here is that most of the principles at stake here are universal, and apply equally to consumer marketing.
Reflecting back, I would say that the most important concept in all of this is “giving something away.” The most effective and sincere way to engage someone is to enhance their day, which is why I constantly found myself writing things like “Supply Chain Logistics: A Planning Guide for Senior Management” (a 70-pager for Penske Logistics) of which my team and I gave away many thousands of copies to the exec teams in over 80% of the prospect organizations we targeted, a process that drove hundreds of millions of dollars of revenue into the client’s sales pipeline.
I bring this up because I accidentally tripped over this commercial for chewing gum, a product that, of course, has the potential to be lethally boring. Note however that the writers cleverly figured out how to give something away, in this case a few minutes of piercing nostalgia, handing over freely a few minutes of magic to anyone who’s ever been in love. Maybe it will make you cry, calling to mind regrets you’ve had or lovers you’ve lost. Maybe it will take you back to the joy of your first kiss. But one thing’s certain: you’ll go away with a thing of beauty, and it will be something that you weren’t expecting to find.
Message to marketers everywhere: never grow tired of inventing new ways to give things away.
Here is a link to a careful statistical analysis of wind power. If it would be more appropriate to move it elsewhere, feel free to do so.
http://bravenewclimate.com/2015/11/08/the-capacity-factor-of-wind/
Craig I’m very willing to give something in return for something and I’ve been stating this fact for many moons now. In fact I’m willing to offer double what the going rate is. For example I’m told that brokers generally want around 5% on deals that they help put together. In contrast I’m willing to double that and if you are interested in this offer just let me know. I know very well that I’ve attracted doubters and I consider that a must because if there were no doubters it would prove what I’ve developed in not novel enough to upset the apple cart and it’s well known that disruptive technology is always what offers the next new big market bubble.
And if anyone thinks they know more about what I’m proposing than I do they should take time to see and read this current article in American Recycler. I can assure doubters that these people are aiming for exactly what my advanced technology is designed to do but my technology is still well ahead of what these people are working with and apparently doing well with but they are still not able to do it as efficiently as my technology can do it and I can and will explain to interested partners or collaborators or investors why my approach will be considerably more widely accepted in due time. The article is entitled “Biomass-to-energy production evolves” and the technology I’ve developed can do what they are doing much more efficiently than what this approach can and it can do it at any scale and it can use a broader range of fuels.
It the link doesn’t work you might have to copy and paste it into your browser.
http://americanrecycler.com/8568759/index.php/news/category-news-1/1367-biomass-to-energy-production-evolves
Speaking of big opportunities; the future trajectory of investments in clean power projects will be determined by the strength of policies adopted by G-20 countries. If clean energy policies are strengthened significantly, the report I’ve found projects that $2.3 trillion will be invested in clean power assets over the next 10 years, offering companies and countries enormous opportunities to compete for investments, jobs and export markets. Under current policies, however, cumulative investments would only reach $1.7 trillion over the next decade. In other words, strong policies would leverage an additional $546 billion worth of worldwide investment.
The three scenarios modeled in this report are as follows:
• Current Policies – This scenario assumes G-20 countries do not adopt any new climate or clean energy policies beyond those currently in effect.
• Copenhagen Policies –This scenario assumes G-20 countries adopt and implement the policies required to meet pledges made pursuant to the United Nations Framework Convention on Climate Change Conference of the Parties (UNFCCC COP) in Copenhagen, Denmark, in 2009.
• Enhanced Clean Energy Policies – This scenario assumes that G-20 countries pursue enhanced clean energy policies in order to further reduce greenhouse gas emissions and maximize clean energy investments.
In all scenarios, the center of gravity for clean energy power investments shifts to Asia, led by dramatic increases in China and India. Still, all countries stand to gain from adoption of enhanced clean energy policies. The United States is one of the three countries (along with India and the United Kingdom) that have the most to gain from adoption of aggressive clean energy policies, when enhanced policies are compared to current policies.
From an environmental perspective, current and Copenhagen policies (associated with pledges made at the 2009 Climate Summit) are insufficient – only enhanced clean energy policies will ensure that the power sector contributes to the scientific goal of curtailing global warming at two degrees Celsius.
The report’s modeled scenarios were developed in collaboration with Pew’s research partner, Bloomberg New Energy Finance, the world’s leading provider of data and analysis on clean energy finance and investment.
Key findings from the report include:
1. Opportunity Abounds – All G-20 countries have an opportunity to attract more private investment in renewable energy assets by adopting strong clean energy policies.
2. Asia Leads the World in Clean Energy Investments Based on Surging Growth in China and India – Within the G-20, China, India, Japan and South Korea are projected to account for approximately 40 percent of clean energy project investments in 2020 under all three scenarios, with the Americas and Europe trailing.
3. The United States Would Benefit From Strong Clean Energy Policies – Cumulatively the United States has the potential to attract $342 billion in private clean energy investments over the next decade.
4. Europe’s Clean Energy Economy Matures – Given its early leadership in clean energy development, it is expected that the European marketplace will mature in the coming decade, as investment in some of the early leaders declines and new entrants step forward.
5. Clean Energy Policies Reduce Greenhouse Gas Emissions – Under all scenarios, increased investment helps to stem greenhouse gas emissions by G-20 members, which account for the overwhelming majority of global emissions.
6. Renewable Energy Capacity Additions Could Exceed 177 Gigawatts Annually by 2020 – All clean energy technologies will be deployed in increasing quantities over the next 10 years.
7. Policy Matters – The extraordinary worldwide growth in clean energy investment over the past five years has been defined by a simple fact: where supportive clean energy policies are adopted, investment follows.
Read the executive summary of the report here.
Read additional detail on key findings from the report here.
Read translated materials in Chinese, French, German, Hindi, and Italian here.
Executive Summary: Global Clean Power Executive Summary
Full Report: Global Clean Power: A $2.3 Trillion Opportunity
Keep in mind the following quotes as you ponder my proposal.
“We’re the first generation to feel the impact of climate change, and we’re the last generation that can do something about it. We only get one planet. There’s no Plan B.” ~ President Barack Obama
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
– R. Buckmister Fuller
“There are risks and costs to any program of action, but they can be far less than the long range risks and costs of inaction”
~ President John F. Kennedy
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“It is in our vital interest to diversify America’s energy supply — and the way forward is through technology.”
– President George W. Bush, 2007 State of the Union Address
“Biofuels will play an important role in America’s clean energy portfolio,” “These projects will allow us to decrease our dependence on foreign oil, support the growth of the biofuels industry and create jobs here at home.”
~ Energy Secretary Steven Chu
“It is critical that we do everything we can to reduce our dependence on petroleum based fuels. Turning waste products into energy is good for the economy, local job creation and our environment.”
~ Governor Arnold Schwarzenegger
Who’s ready to join me in going after a slice of the $2.3 Trillion pie?
Advanced Alternative Energy Corporation is a Kansas business entity that’s been around for over two decades and I can report I’ve obtained all the patents I’ve applied for – but because concepts embodied in our new technology are novel, advanced and not easily understood, it has not yet attracted backers nor investors, and therefore products based on my IP are not yet in production. But at the same time I am not giving up on seeing my IP commercialized so I’m looking to hire or partner with people with executive experience who are willing and eager to join me in my firm and my venture.
Why? Because of global warming and climate change we know we will have an epic battle ahead if we are not going to continue indefinitely to give in to the fossil fuel era craziness and doom our descendants to a far worse economic and environmental situation than we have enjoyed. I have developed and my firm offers innovative new technologies that offer new pathways, new approaches and new solutions because we need to be innovative if we are to pass on a tenable condition to future generations.
My position is; to win this epic battle, humanity needs new, modern and innovative tools of battle, and my company – Advanced Alternative Energy – has developed such technology and so I’m inviting requests for more information from all interested in helping us help humanity move forward on a much saner pathway. Call or email me at the below address if you would like more information on my novel, new concept technology, a technology designed for the epic battle ahead, and designed to help us win the fight for humanity’s long term survival.
AAEC management believes we will do better and be safer in the long run if we can deploy a practical way to power our societies on extraction of greenhouse gases that have already been emitted into earth’s atmosphere while also reducing ongoing greenhouse emissions and begin protecting our communities and electric power grids. We are claiming to be the inventor of one of the repowering “tools” needed to enable humanity to overhaul the power delivery system, in the USA and elsewhere, and help get us out of the box fossil fuels and governmental inaction have humanity boxed up in. We propose to do this through deployment of advanced alternative energy projects at residential, village, community and county scale because many good paying infrastructure construction jobs are needed worldwide. Thus AAEC is seeking support from any and all that may care to support this grass roots – trickle up – project.
Here is a notice I’ve posted on Facebook and elsewhere.
COLLABORATORS, STRATEGIC ALLIANCES AND/OR INVESTMENT NEEDED FOR NOVEL NEW CONCEPT GLOBAL REPOWERING TECHNOLOGY.
AAEC WILL PROVIDE MORE DETAILS ON REQUEST.
AAEC invented, patented, tested and further developed a novel new concept low-carbon energy technology we’ve designed for serving as the core technology for far cleaner renewable energy production systems and energy efficiency improvements across the American landscape and around the world. AAEC’s novel new concept technology consists of a biomass, fossil fuel, and municipal waste combustion, gasification and pyrolysis conversion technology that can provide scalable heat and power requirements as well as both biofuel and biochar production. AAEC’s technology is for stand-alone use or as backup for alternative energy systems that depend on solar, wind or other intermittent sources of energy, and in this way it will help enable a doubling of the deployment of alternative energy projects around the world in coming decades.
AAEC developed this new concept breakthrough technology to enable homeowners, businesses, towns, cities and counties to convert completely to cleaner energy. AAEC is for all those who understand that distributed alternative / renewable energy derived from solar, wind, biomass and waste is a viable pathway to stall global warming and produce a much better future for our descendants, and ultimately for all humanity. AAEC offers a viable way to move to a future where we are better at controlling global warming. Fossil fuel firms and utilities may at first oppose what AAEC offers and prefer to continue passing on the costs in cleaning up their operations to their clients and customers even if better options are available that would benefit them as well.
AAEC management believes we will all do better and be safer in the long run if we can deploy a practical way to power all human activities on extraction of greenhouse gases that have already been emitted into earth’s atmosphere while also cutting back on ongoing greenhouse emissions and begin protecting communities and electric power grids. I’m claiming to be an inventor of one of the “tools” needed to enable humanity to overhaul the power delivery system, in the USA and elsewhere, and help get us out of the box fossil fuels and governmental inaction have humanity bound up in. I propose to do this through deployment of advanced alternative energy projects at residential, community, city and county scale as good paying, infrastructure producing, jobs are needed. Therefore AAEC is seeking support from any and all that may care to support this trickle up – distributed energy – project. With such support AAEC will enable bringing energy production to the people much as the PC brought computing to the people.
Les Blevins
Advanced Alternative Energy Corp.
1207 N 1800 Rd., Lawrence, KS 66049
Phone 785-842-1943 – Email LBlevins@aaecorp.com
For more info see http://aaecorp.com/ceo.html
https://www.facebook.com/pages/Advanced-Alternative-Energy/277213435730720
http://buildings.ideascale.com/a/dtd/SCALABLE-MIXED-WASTE-TO-ENERGY-CONVERSION-TECHNOLOGY/84117-33602
“We’re the first generation to feel the impact of climate change, and we’re the last generation that can do something about it. We only get one planet. There’s no Plan B.” ~ President Barack Obama
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckmister Fuller
“There are risks and costs to any program of action, but they can be far less than the long range risks and costs of inaction” ~ President John F. Kennedy
By the way Craig I watched the gum commercial and it’s a lot better than most I’ve seen. I’m more of a scientist/mechanic and problem solver than a romantic but I agree with the theme of the commercial that “some things are meant to be” and when it comes to technology things the way I would express that is as these three did.
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“It is in our vital interest to diversify America’s energy supply — and the way forward is through technology.”
– President George W. Bush, 2007 State of the Union Address
“Basically, the technology for disposing of waste hasn’t caught up with the technology of producing it.”
~ Senator Al Gore 1992 ‘Earth In The Balance’ pg. 148
“A fundamental rule in technology says that whatever can be done
will be done”
~ Andy Grove, Co-founder of Intel
To see for an article describing a project utilizing a technology I see as somewhat similar to what I’m offering go to the following webpage. If the link isn’t active you may need to copy it and paste it into your browser. My technology has several important advantages over the one in the article that I’m willing to discuss with potential investors, collaborators or partners.
http://americanrecycler.com/8568759/index.php/news/category-news-1/1367-biomass-to-energy-production-evolves