The World Is Gradually Saying No To Bottled Water

In business meetings, I’m careful not to appear like some sort of pedantic enviro-nerd when I refuse to open up a bottle of Dasani or Aquafina, but I honestly think it’s just plain wrong to support this eco-catastrophic and deliberately mislabeled product.  That’s why I’m so happy to see purveyors on the run.

From the article:

The label on Aquafina water bottles will soon be changed to spell out that the drink comes from the same source as tap water, the brand’s owner PepsiCo said Friday.

A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled “P.W.S.” The new labels will spell out “public water source.”

“The arc of the moral universe is long, but it bends toward justice,”  as I’m fond of saying.