From Guest Blogger Dimitris Papadoupolos: Five Companies that Really Mean ‘Green’
As eco-conscious consumerism became more widespread, it’s natural that agile marketers spotted a golden opportunity to promote green credentials.
But making unsubstantiated claims can backfire and cause reputational damage — the car emissions scandal that’s still rocking auto-industry giant Volkswagen is a case in point.
And it’s regrettable when companies that are genuinely committed to the cause face cynicism because of competitors who have taken too many shortcuts.
Although it’s not always wise to take every message at face value, several firms are still as good as their word — here are five companies that really mean ‘green’.
- Siemens
German conglomerate Siemens has a presence in lots of impressive sectors — automation, electrification and digitalisation amongst them.
But its building management technology provides evidence of a genuine commitment to sustainability.
Innovations include utilising smart air-conditioning systems that adjust output according to the numbers of people present in a room at any one time, optimising ventilation and replacing traditional lighting with LED alternatives.
These measures have drastically reduced the carbon footprint of iconic global locations like Melbourne Cricket Ground, Carnegie Hall and The Crystal London.
- GRN
Sustainable sportswear firm GRN might not be a global behemoth, but its commitment to green values is impressive nonetheless.
Its high-performance running, swimming and cycling garments are ethically knitted, dyed, cut and printed in Britain by manufacturers that offer employees a fair deal.
So customers can be confident that every stage of the process is infused with positive values — and since products aren’t imported, the carbon footprint associated with long-distance transportation is drastically reduced.
- Kijani
The organic healthcare sector has gradually moved into the mainstream over the past few years.
And sustainable beauty brand Kijani Living has over two decades’ experience in introducing innovative supplements and superfoods to the market.
Before bringing any product to the public, in-house experts assess it stringently against criteria like origin, ingredients, sustainability and effectiveness, therefore customers are assured that no suspect products slip through the safety net.
- Cisco
Cisco is best known for cutting-edge IT and networking solutions — but it also has an enviable reputation for corporate social responsibility.
In 2016 it implemented over 100 energy efficiency and sustainability projects worldwide and also launched Cisco Greenhouse — an internal platform that inspires employees to work and live more sustainably.
The corporation has also dramatically reduced product packaging and slashed carbon emissions in its supply chain.
- The Sustainable Catering Consultancy
Sourcing sustainable food for businesses, schools and universities is no easy task.
But green foodies The Sustainable Catering Consultancy specialise in cost-effective and healthy catering solutions for organisations across the UK.
By carefully analysing food provenance, supporting local producers and prioritising organic products, the firm can offer healthy and ethical fresh and packaged products that satisfy environmentally-conscious consumers.
As students, employees and corporate clients pay more attention to where their food comes from, firms like this are offering a valuable service.
These five diverse companies that really mean ‘green’ provide plenty of evidence that it’s possible to turn a profit without it costing the earth.
How green is your company? Share your thoughts in the comments section.
