Marketing Creates Demand, Not Resentment

Here’s an ad for a book for children, say 4-to-7-year-olds, called “Computer Engineering for Babies.”

As a marketing guy, I have to mention that the name “for babies” is a terrible idea. What child wants to be demeaned? What parent wants to demean his child?

When I’m introduced to a kid who looks like he could be five, I might ask him, “How old are you?  Six? Or seven?”  The kid goes away with a big smile.

That smile is called “marketing.”