“Defund the Police” — Terrible Choice of Words
Regarding the meme here, a reader notes:Cease calling it Defunding. It’s restructuring their purchasing choices. Using their available funds to streamline their efficiency to help, serve and protect their communities.
Defunding sounds like lawlessness, ignorance, and spitefulness towards first responders, while restructuring purchasing choices sounds like making them actually work for the betterment of all of society and communities.
Yes, “defund” was among the worst possible word choices.
My marketing services agency did, I would guess, 10 – 12 different projects in naming, positioning, and demand generation for Hewlett-Packard. When I interviewed my main client on camera, I asked him, “Why did you hire us?”
He replied, “Simple. It’s because H-P sucks at this. If we had to market sushi, we’d call it “cold, dead fish.'”
“Defund” is just as bad.
