The Future of Personal/Urban Mobility

If you’re sold on the idea that this start-up that proposes to sell a tiny, low-speed EV represents the future of urban transportation, and you’re certain that it’s wise to make an investment in the company that hopes to offer it on the market someday, that’s your business.

If you want help on thinking this through, however, you might want to ask yourself why literally every near-identical idea launched in the last 10 – 15 years has failed.

Granted, some were undercapitalized.  For example, here’s a concept that I plugged ca., 2011. The entrepreneur failed to raise sufficient investment capital for it and soon gave up.  He lost only a small fortune rather than a large one in the process, which, looking back on it, may have been a blessing in disguise.

Others came from automotive giants like Mitsubishi.  It’s unknown how huge their loss in the i-MiEV (see below) was, not including the massive embarrassment to the brand.  The Japanese are known for their deep repugnance for failure.  In the old days, that meant carving out their intestines with a sword.  Fortunately, today, the price is a bit less dramatic, but it’s still dear.

In any case, if you’re of mind to invest, don’t let minor details like reason and understanding of market conditions hold you back.  After all, these people have raised more than $300K, which is more than enough to cover the cost of the prototype of perhaps the windshield wipers or the hubcaps.