Is This a Solution to EV Charging? It’s Impossible to Know.

Right this minute, you’re reading the words of someone who has reviewed a couple of thousand cleantech business plans, and over the last 14 years in this endeavor, who’s developed a few guiding principles to simplify matters.

One is that presentations that demand more of readers’ attention on the problem than the solution are probably losers.  Do I want to read dozens of pages explaining how climate change is a threat to humankind?  No, I’d rather the author didn’t insult my intelligence, and concentrate on their  proposed solution.

Here’s a great example. Yes, the widespread adoption of EVs will require ubiquitous charging stations, and people living in apartments face a challenge that doesn’t exist for owners of single-family dwellings.  We all understand the problem, but we’d be more interested in the proposed solution.

As could be expected, it’s a call for would-be investors.  But if you want investment dollars for your cure for cancer, perhaps you should tell us what it is.

I don’t know, maybe just another crazy idea.