More on Political Messaging

Earlier, I wrote a post based on a conversation with a conservative friend who bemoaned the fact that Republicans are having difficulty establishing a message that resonates with American voters.

It’s true that most voters approve of what the Democrats are doing re: protecting government functions that they consider to be important.

But it’s also true that the GOP has a huge problem with a big, heavy dude known for criminality and his orange skin tone and hair color.  As long as Trump is a dominant force in U.S. politics, we can expect the GOP to struggle.

The real problem is this: Americans aren’t what we used to be.  We’re not as sharp, nor are we as dedicated to earning our fortunes with good, honest, hard work.  But we still draw the line somewhere.  We had a presidential term of fraud, extortion, seditious conspiracy, and treason, and we’ll be God damned if we’re going to sign up for another four years.