2GreenEnergy – Talking’ Clean Energy on the Radio

I’m in the process of developing a presence on two different Internet radio sites. One wants to take all our video archives and broadcast them in a way that will require zero additional work on our part. It will cost us nothing, and the folks have made us partenrs in the business.  Needless to say, I like the sound of all that.

The other wants to try to make me the “Dr. Laura of renewable energy,” where I’ll host a radio talk show that the company’s CEO believes can become quite big. Of course, I like the sound of this too, although I’m unconvinced.  But I’m also up for the effort if it will forward the cause, even though it’s obvious that there will be serious work involved.

The CEO told me in first of our numerous conversations, “I spent hours listening to your stuff and making notes before I called you. You have the basic pieces to make this work. How well we get there from here depends on how well you respond to coaching. The goal here is to be yourself, but to make it entertaining.”

Yikes. I’ve done dozens of interview shows, both asking and answering the questions. But what precisely does word “entertaining” mean in this context? I’d like to think it’s entertaining stuff; it certainly entertains the hell out of me. But obviously I need to take this in a certain direction. But where? I’m to be a shock jock? Howard Stern? That’s not happening, for sure.