Lots of Diversity at the American Wind Energy Association Show

I spent a few happy hours walking around the wind power show here in Anaheim yesterday, put on by the American Wind Energy Association (AWEA). Whenever I go to the major wind and solar trade shows, I’m struck with a number of observations:

Scope: I find myself in a convention center where thousands of exhibitors sprawl over half a million square feet, but I realize that this very show, if it were held 10 years ago, could have fit neatly in my living room.

Geographic Diversity: Though everyone speaks some level of English, it’s certainly not the first language for a great number of exhibitors. Those without a working command of German and Mandarin are unable to take part in some of the richest conversations.

Business Diversity: Many hundreds of different business disciplines are represented – some with only tangential relevance to the subject at hand. Sure, there are tons of people with variations of the wind turbine theme: different sizes and materials, some with gears, some (more all the time) with direct drive, and unique approaches to efficiency, noise reduction, safety, reliability, etc. But in addition to the folks with the actual turbines, I met people whose products and services are not at all unique to the wind power industry: folks who protect people from falling off things, forge large (100-pound) bolts, lift stuff with winches, do the windings in generators, sell wrenches the size of golf clubs, and provide tape to repair the leading edge of the blades as they become damaged from sand, hail, and even rain over the years of constant operation.

Quite an interesting day.