BioFuels Offer Great Promise, Vicious Complexity

I just had a fascinating call with Jim Lane, editor and publisher of Miami, FL-based BioFuelsDigest.com, a group that provides information products and a series of top-flight industry conferences to more than 14,000 organizations worldwide.

When I happened to mention that I run across plenty of crackpots and charlatans in my day-to-day dealings with cleantech entrepreneurs, it was instantly apparent that Jim’s had the same experience. And the more I learn about biofuels, the more I can understand how easily this may be the case. There is so much complexity; there are so many different combinations of feedstocks and technologies, it’s really impossible for anyone to keep track of all of them. One hopes for peer-reviewed analysis, but that’s not always possible; one can understand that certain of these businesses need to protect their IP very carefully.

This is further complicated by the fact that many biomass technologies work to some degree – just not at a commercially viable level. It’s not like somebody who claims to have built a car that runs on seawater.

Take waste-tire-to-biofuels, for instance. I happen to believe that the version of pyrolysis that my associates at Southeastern Biomass bring to the table will work as advertised. But I’m certainly skeptical; I think anyone needs to be. Pyrolysis has been around for a century, and dozens (hundreds?) of people have tried to make the waste-tire dream come true.

At the end of the day, some of these folks are showmen. And, while every business needs a convincing front-man, there is a line between enthusiastic promotion and fraud.

Just ask the U.S. District Judge who, last week, handed down a summary judgment against John Rivera, bombastic leader U.S. Sustainable Energy Corp, affirming charges levied by the U.S. Securities and Exchange Commission, which had alleged that Rivera used false press releases and other false public statements to drive up interest — and stock price — reaping huge profits in what turned out to be a virtually worthless company. Looks like Rivera’s headed for the slammer, which sounds about right to me.