The Media Loves EV Manufacturer Coda — But Exactly Why Is Anyone’s Guess
EV manufacturer Coda continues to receive good press; they seem to enjoy the full credibility of an unquestioning media. But how is this possible?
Will people really pay $8000 more for the first car off the assembly line from a start-up than they will from a company of the stature of Nissan, whose LEAF is a proven, high-quality entity? Even if people are impressed with the styling (which is unimaginable), won’t prospective customers be worried that the company has announced one delay and re-organization after another over a period of years? And won’t people fear that even a competent fledgling organization in this tricky and capital-intensive space may burn through cash and not be around to honor its warranty?
I love electric transportation, but I simply don’t get this. If I’m missing something, please let me know.