The Message of Sustainability Is Not Always Well Received

It’s the birthday of novelist Rita Mae Brown whose novel Rubyfruit Jungle was rejected by numerous publishers because of its lesbian themes.  But, through Brown’s tireless efforts, the book became a word-of-mouth hit and, to date, has sold more than a million copies.

I bring this up because of something Brown said about her career: “If you can’t raise consciousness, at least raise hell.”  Something to think about as we tell our story of sustainability to a world that often doesn’t want to hear it.