In the Battle of the Sexes, Who’s the Driver Behind a Solar PV Purchase?
Here’s an amusing little tidbit on the purchase of rooftop solar I just came across:
“Researchers Raina Russo of SolarChat and Glenna Wiseman of Identity3 compiled some initial results from their survey of American women and mothers about solar power buying habits. Though the survey was still open at the time, Russo and Wiseman had already uncovered some pretty fascinating data, including the fact that the majority of the time, women are the main drivers behind the decision to go solar.”
While I actually don’t dispute this conclusion, I just had to laugh that the researchers saw fit to interview an audience composed exclusively of women, and then report that women “wear the pants” in the family when it comes to going solar. Wouldn’t this result have been more credible if both women and men had agreed on it?