Target Marketing and Electric Bicycles

[youtube http://www.youtube.com/watch?v=VnaUeEHeLsA&hl=en_US&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1]

Here’s a good discussion of target marketing. What’s the difference between designing a new product because it’s cool versus meeting the true unmet needs of a specific market segment? Michael Scholey, EMCycle’s CEO, and I talk about this.