The Human Mind Has a Tough Time Wrapping Itself Around the Concept of Exponential Growth

2GreenEnergy “Associate” Kathryn Alexander sent me this incredible piece on the adoption curve for renewable energy.  I respond:

Thanks very much; this is terrific.  I particularly like the point the author makes to the effect that human beings have trouble perceiving exponential growth.  Most the models we see that describe the migration to renewable energy and other elements of cleantech assume a linear transition,  where,  in fact, this is extremely unlikely given economies of scale and the cost curves they represent.  As you know, that’s the theme of my most recent book, Bullish on Renewable Energy.