Like So Many Other Things in Our World, Marketing Messages Keep Getting Better
For those harboring the erroneous belief that the quality of marketing messages has remained largely unchanged over the past few decades, I offer this:
[youtube https://www.youtube.com/watch?v=K-Rs6YEZAt8&w=560&h=315]
Anheuser Busch ads make the case that opening a Budweiser will cause pretty girls to crawl all over you. In contrast, not only have these people taken a more sophisticated tack, one that promotes the value of hard work, purity, and tradition, they’ve done it in an incredibly powerful and artistic manner that strikes awe and wonder into the heart of the viewer. Wow.