Author: Craig Shields

Maybe it just comes with the territory, but I run across a couple of people per week who rattle off calculations that suggest that renewable energy makes no sense in terms of its basic physics and mathematics. The website http://renewable.50webs.com/ …

Renewable Energy Hoax Read More »

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Many leaders from various industries and geographies indicate that the emerging sustainable economy will be the biggest economic game changer in the next two decades. Last week, I attended West Coast Green 2010 conference in San Francisco and learned about …

IBM's Intelligent Sustainable Enterprise Read More »

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Thanks so much to Marc Vendetti for recommending the website The Story of Stuff.  That is truly brilliant stuff.  I hope everyone will do as he suggests, take 20 minutes, and check it out.

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As a marketing consultant, sometimes my job is to avoid making a stupid mistake. As I mentioned the other day, we’re doing a project for an importer of natural and sustainable silk bedding, and discussing the enagement of a celebrity …

Marketing's Job Sometimes: Do the Obvious Read More »

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Here’s a video that describes the most recent in our series of “Tough Realities” reports. I hope you find it valuable; you can download it here: The Tough Realities of Renewable Energy.

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Last January, AeroVironment closed the deal with Nissan to supply electric vehicle home-charging stations and installation services to customers of the LEAF.  Since that time, they’ve been particularly difficult to get on the phone to discuss an appearance on the 2GreenEnergy …

AeroVironment's Deal with Nissan to Provide Electric Vehicle Home-Charging Stations Read More »

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I just got a glowing note from the editor of Globe-Net.com, a wonderful website on the business of the environment from a Canadian perspective, asking permission to reprint one of our white papers. The answer is always yes.  Of course, …

Globe-Net Covers "The Business of the Environment" Read More »

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I thought I’d mention that a friend has asked 2GreenEnergy to perform a small marketing project for a company called Chrysalife, an importer and distributor of high-end silk bedding.  To be honest, I knew next to nothing about silk bedding …

2GreenEnergy Client is Smooth as Silk Read More »

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I just pulled back into my driveway from a few hours at the Smart Grid Conference at the Los Angeles Convention Center. I’m a huge believer in the long-term importance of smart grid technology, but I have to say that …

Smart Grid Technology Has Long-term Importance But Too Much Useless Chatter Read More »

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2GreenEnergy senior investment advisor Bill Paul appeared on PBS’s Consuelo Mack’s show WealthTrack, which is airing on about 200 PBS affiliates in North America this week. Needless to say, the traffic on the site – and one my phone – …

Bill Paul, 2GreenEnergy's Senior Investment Advisor on PBS Read More »

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