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by craigshieldsPosted on Posted in Sustainability

In response to my recent piece on mass transit, frequent contributor and very bright fellow Tim Kingston writes:

I fully support mass transit within an urban area — subways, etc.  What I don’t support is intercity public transportation like the California high speed rail boondoggle.  This project will take years to complete, follow a politically determined route where big shot politicians will ensure the transit stops are in their districts and it will cost so much money you could probably buy a Mercedes for each California commuter with all that loot.

As always, Tim, thanks.  I hear you. You’ll travel a long way to find someone who sees as much corruption in the public sector as I do. But, if I may, two quick points: (more…)

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by craigshieldsPosted on Posted in Renewables - Science

Here’s an article that points to a further reduction in the cost of wind energy, based on collaboration between General Electric, Virginia Tech and the U.S. National Renewable Energy Laboratory that could fundamentally change how wind blades are designed, manufactured and installed.

And here’s a piece from the University of Delaware suggesting that clean energy can completely replace fossil fuels over the coming 20 years, using the right combination of renewable resources, combined with storage.  

Nice to hear a bit of good news every now and then.  

 

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by craigshieldsPosted on Posted in Climate Change

According to the Writer’s Almanac, last Saturday was:

 …the birthday of nonfiction author Bill Bryson who published in 2010, “Seeing Further: The Story of Science, Discovery, and the Genius of the Royal Society,” a collection of articles and essays celebrating the Royal Society‘s 350th anniversary. Bryson has described himself as a “cheerleader for science,” and told The New Statesman: “Science has been quite embattled. It’s the most important thing there is. An arts graduate is not going to fix global warming. They may do other valuable things, but they are not going to fix the planet, or cure cancer, or get rid of malaria.” (more…)

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by craigshieldsPosted on Posted in Efficiency

Over 50 years ago, an exciting new light source emerged and was quickly put to its first practical use in vehicle indicators. Nowadays, the light emitting diode (LED) is put to widespread use, from television remotes to aircraft landing lights right down to the fairy lights which adorn the neighbourhood this Christmas. The popularity of LED lighting has grown as people become more environment conscious, due to its high energy efficiency and long lifespan, not to mention the incredible array of colours now available. (more…)

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by craigshieldsPosted on Posted in Sustainability

Last Thursday afternoon I had the pleasure of attending a presentation by an organization called Liberty and Justice, a start-up company that manufactures men’s apparel in Liberia and Ghana for import into the U.S., under brands like Haggar.  The focus is on high quality, ensuring wonderful customer service and guaranteeing high rates of retention from these U.S. customers.  

90% of the company’s employees are women; most of the other 10% are young men who were formerly child-soldiers. 

Let’s look at what happens at a personal level for the employees and their families: (more…)

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by craigshieldsPosted on Posted in Renewables - Business

After a terrific presentation by my friends at the Eleos Foundation yesterday, I met a gentleman who helps small companies get off the ground by pre-selling their products into the market.  Now there’s a kindred spirit.  In my experience, too many newly formed companies sit around whining about the lack of investor support and engagement, then haphazardly enter the market with no real-world testing of their business concept.  This gentleman (and I) recommend killing both these birds with one stone.

Get out there and sell!

Here’s a conversation I often have with my clients:

If I told you that you could have either a) $5 million in investment capital, at the expense of 70% equity in your company, and a venture capitalist breathing down your neck until the exit strategy materializes, or b) $5 million in purchase orders from credit-worthy customers, while retaining 100% equity in your company, and garnering precious insight into your marketplace, which would you choose?

It really is the ultimate no-brainer; it just takes a little hustle.  Please let me know if I can be of service here.

 

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by craigshieldsPosted on Posted in Fossil Fuels

I have a warm spot in my heart for almost all the clients I had as a marketing consultant, and I always smile when I come across a client company that has been awarded a nice new contract.  Here’s an article that describes ABB’s (an old market research client) 145 kilovolt, 100-mile-long undersea cable. Unfortunately, the electricity (up to 55 megawatts) is going to power an oil and gas field. 

Oh well.  If you’re going to be in the oil and gas business anyway, transmitting electricity from the grid is actually better for the environment than generating it on site.  And maybe next time their customer will be in some other, more benign industry.  

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by craigshieldsPosted on Posted in Sustainability

Here’s an article co-written by environmentalist superstar Bill McKibben that speaks to the need for better public transportation.  The authors point out that transportation generally contributes 27% of the total greenhouse gas emissions.  Since transportation is 98%+ based on gasoline and diesel, it comes with a huge price tag in terms of not only CO2 but damage to our lungs and our ecosystems, and carries threats to our national security as well. 

The article argues for a 3-step mass transit program to “help our communities thrive, protect our climate, and promote human health.”

But what about the cost of a massive improvement in public transportation?  Who’s going to pay for this?  Isn’t it common knowledge that our government is broke?  (more…)

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by craigshieldsPosted on Posted in Sustainability

Here’s a preview of an interview with Bernie Sanders on the subject of media consolidation.  Our Federal Communications Commission (FCC) is in the process of further loosening the regulations that surround cross-ownership of various media types: radio stations, television channels, newspapers, etc.   The result will be tighter control and greater homogeneity of everything we Americans hear, see and read.  (more…)

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by craigshieldsPosted on Posted in Electric Vehicles

It’s good to see the public and private sectors working together.  Here’s a story announcing the U.S. Department of Energy’s five-year, $120-million award for a team of 14 companies, universities and national laboratories.  The project will be led by Argonne National Laboratory, and will aim to develop advanced battery packs for electric vehicles.

Having next-gen batteries for electric transportation will be nice, but the key from an environmental perspective will be figuring out how to charge them without burning coal.  Of course, if the project is successful and develops a solution whose cost is sufficiently low, the packs can be used to store off-peak wind and solar.  That will be a happy day for humankind. 

Good luck to the team; I hope the relationship will be cooperative, amiable and productive. 

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