Being Green and Sustainable at No Extra Charge
I spent many happy hours milling around the Opportunity Green conference in Los Angeles yesterday, meeting people who represent many dozens of different eco-friendly businesses. How many will succeed in the marketplace? That’s a function of the level of appetite we have for taking care of the environment and for each other. And the jury’s still out on that one; green products that cost more than their eco-toxic counterparts may be a tough sell—especially in today’s economic climate. (more…)