(Continued from an earlier post…)

U.S. Venture Capital

U.S. Venture Capital investments increased in 2010, too, from $3.5 billion in 2009 to $5.1 billion in 2010 (a 45.7% increase). The number did fall short of the record-breaking $6.1 billion invested in 2008. However, more than 370 deals in 2010 represent the largest number of financings recorded in a 1 year period, says the report. Of the ten largest venture capital deals in 2010, 5 were in solar, 2 were for EVs, 2 were for bio-based materials and 1 was for geothermal.

The Issue of Cost Parity

As the authors of the reports have stated almost every year, clean energy markets will only truly thrive when they reach cost parity with “conventional” energy. In a recent study, the group analyzed current and future costs of distributed solar PV compared with US retail electricity rates, and in select markets, solar is starting to reach cost parity. The authors project that by 2015, distributed solar PV systems will be cost competitive for residential owners in at least 11 states, and by 2020, in 47 states.

Wind is already cost-competitive with fossil fuel-generated electricity, says the report, when considering time to market, sitting requirements and overall costs. At present, most new wind farms are producing electricity in the range of 5 to 8 cents per kWh range, making it one of the least expensive options. But this doesn’t mean that wind, like the fossil fuels, should require some subsidies and supportive policies.

The World Ten Years from Now

The Clean Energy Trends authors, using research and data, say they expect changes to the scenery in the next decade, including:

  • Solar and Wind resources could contribute 20-30% or more of electricity generation capacity in dozens of U.S. markets and in a number of global markets (though it already does has reached that level in a few countries);
  • An explosive growth in the electrification of transportation is expected in the U.S., China, Japan, Europe and other major markets, with millions of grid-connected vehicles on the roads;
  • The slow death of compact fluorescent lights and the emerging dominance of LED technology are to be expected;
  • More low-cost green buildings that produce more energy than they consume is expected.

Two Key Trends

In addition to the general trends and growth, the report also outlined some key trends that will impact clean energy markets in the coming years. Two of the trends are:

1) Natural Gas will advance as a powerful partner for wind and solar energy.

This trend is somewhat controversial. The move to include natural gas in clean-energy plans, included in President Obama’s call for clean energy, will most likely be integral. Natural gas is abundant in the U.S.; it burns far cleaner than coal or oil; it can successfully be paired with renewal energy; it is highly flexible and can be used in a wide range of applications; prices have fallen and may remain relatively low for an extended period. Most U.S. states don’t include natural gas in their top-tier of clean energy requirements, says the report.

As the report states, “President Obama’s expansive view of clean energy may not fit everyone’s view of a clean-tech future. But definitions aside, natural gas provides many advantages over coal and nuclear. With proper regulation and oversight, the combination of natural gas and renewable energy sources could serve as a useful bridge to a clean-energy economy.”

2) Alternatives to Rare Earth Materials & Metals.

Innovation provides alternatives to Rare Earth materials (such as lithium used in batteries and indium, gallium and tellurium used in thin-film PV solar.) Rare Earth materials are of particular concern because 95% of the world’s supply is currently in China. Many of these materials are important in green energy applications (as well as other electronic devices such as smart phones and hard drives.) The demand is high, and the supply is vulnerable to risks. The ability to innovate in this area will alleviate some future concerns.

Ron Pernick, the co-founder and managing director of Clean Edge said in a press release, “As witnessed over the past decade, clean tech has proven to be a significant business opportunity, and its growth rates now rival that of earlier technology revolutions like telephony, computers and the internet.” (BusinessWire, March 14, 2011.)

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[youtube http://www.youtube.com/watch?v=fzhXSKReVV8]
In this episode of the 2GreenEnergy Video Report, host George Alger interviews me on my trip to visit Kleiner Perkins, the legendary venture capital firm, and what I learned about the process of raising money for clean energy firms.

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I’d like to announce the opening of the 2GreenEnergy social media platform.

We’ve long recognized the need for a way to connect readers with one another, enabling them to answer one another’s questions, share advice, or simply voice opinions. Now it’s here: http://2greenenergy.com/community/

Note that this is brand new, and, though it’s been through a bit of testing, I urge you not to be alarmed if you come across areas that don’t function according to expectations. In fact, please hit “Contact” (above) and make us aware of anything you believe should be fixed.

I’m hoping to get as many people signed up and active here as possible. So, to help kick off, we are offering the “founding members” who participate in our April launch special these bonuses:

  • For the month of April, every qualified community participant will receive, at no charge, a free download of my book, Renewable Energy, Facts and Fantasies.

  • For the month of April, every qualified community participant will receive a six-month subscription to THE VECTOR Newsletter ($179 per year value) for only $1.00 . THE VECTOR is aimed at helping readers find profitable and productive roles for themselves in the clean energy sector, and to jump into the industry as entrepreneurs – at the exact right time and place.

  • The first 100 qualified community participants will also be entered into a drawing to receive an autographed copy of Renewable Energy — Facts and Fantasies, mailed to your home or office. There will be 25 books mailed in this drawing.

What is a “qualified” community participant? Simply an individual who participates in the community by:

  • Signing up to participate in the 2GE Community

  • Set up a profile with a little info about yourself

  • Upload a photo of yourself

  • Enter a vote in any of the community “Polls”

  • Write a post in any of the “Group” forums (or comment on any of the existing posts)

  • Click “Contact” (above) and send an email when you’re done, to participate in the drawing for the free autographed printed book. Be sure to include your name and the address in your email, so that you can receive the physical book by mail if you are selected as one of the 25 recipients in the drawing.

    After you send your message, you will receive a reply email with the link to the free download of RENEWABLE ENERGY — FACTS AND FANTASIES, as well as a link to the special 6-month subscription to THE VECTOR for only a $1.00.

There are no user fees associated with participating in the 2GE Community.

Many thanks to 2GreenEnergy co-founder George Alger and ever-willing teammate Adam Battenfield for all their hard work in putting this together and ironing out (most of) the bugs.

Here’s the link again: http://2greenenergy.com/community/

 

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When a captain of industry like FedEx CEO Fred Smith makes a statement on our nation’s dependence on oil like:

“What is needed now is an urgent, national commitment to action. As oil prices once again top $100 a barrel, we’re unveiling a video that we hope will help bring more attention to doing just that.”

… and makes a video like this one on the shift to electric transportation, you know the idea has hit the mainstream.

You can question Mr. Smith’s motives for wanting government support for a less expensive and more stable/predictable source of fuel for his trucks and airplanes, but it’s certainly good to see him on the right side of the issue.

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I just got off phone with frequent commenter and insurance pro Bill Waite, who called my attention to an interesting article. I know essentially nothing about the risk modeling that insurance people do in their sleep, but I’d like to call readers’ attention to this piece on the import of the fact that of the 104 nuclear power plants in this country, 23 are within 30 miles of a geologic fault.  My intent isn’t to make people any more worried than they should be, but to point out the great number of disciplines that go into analyzing things like this.

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To the surprise of no one, The Clean Air Act is under siege in the Senate. Fortunately, four amendments attacking our clean air each failed to get the required 60 votes to pass in yesterday’s sessions. But I was a bit shocked to see that 17 democrats sided with big polluters and radical republicans, and cast at least one vote to undermine the Clean Air Act’s ability to limit carbon pollution. What’s even more alarming is that several democrats — Jay Rockefeller, Debbie Stabenow, Sherrod Brown, and Max Baucus — were actually the sponsors of three of the four anti Clean Air Act amendments.

But how astonishing is this really?  Let’s keep it in perspective.  So politicians show that they have no spine, and go whatever direction the wind blows. Didn’t we already know that?

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I’d much rather drive than fly if the trip is less than about five hours by car. For that reason, I’ll be driving to San Jose this afternoon for one of my “Craig Shields…At Your Service” sessions, in which I’ll be advising a client on a business strategy for his synthetic fuels concept. From what I can determine, this looks like a real breakthrough.

These are the kind of projects I love: working with a smart guy whose strength lies in the science, wide open to a range of business possibilities, and richly appreciative of the value that I bring to the table. With any luck, we can change the world.

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Clean Energy Trends 2011, the annual report from Clean Edge, Inc., was recently published. This is the 10th annual report the company has written on green energy, with now a full decade of accumulated information of the industry.

The authors, including Ron Pernick, tell us that ten years ago when the first Clean Energy Trend report was released, the concept of “clean tech” was virtually unknown in the mass media, among politicians or in business circles. In fact, they say, “At the time, there (more…)

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Here’s a continuation of my conversation with a reader on the EV adoption curve, where he writes:

You are so right.  Maintenance is an issue if you decide to own your car for a long, long time.  But with a 4-year payback, the Focus will probably get by on just oil changes and some light maintenance. Leaf offers a 3-year $349/month lease with $1,999 down.  So maybe a 3-year payback is necessary.

Fast charging is not a solution to anything.  Fast chargers are very expensive and will never pay back ever.  With electricity at 10 cents per kWh, they just don’t make sense…take a 100A at 240 VAC – 24kW, now you charge for 30 minutes = you use 12kWh times 10 cents = $1.20. Not much there for anyone.

Will EV costs come down? Maybe but very, very slowly.  The (more…)

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A reader who predicts a slow EV adoption curve writes:

Americans are addicted to not only to oil but also to driving.  Most Americans see automobiles as freedom to do whatever, whenever they like. They do not like to be restricted by anything, including their vehicles. Early adopters are slightly different and are probably wealthy enough to have a bunch of cars to drive on any given day. So it is more a fashion statement or “I am green” statement.

At $26,220 for a Leaf and $21065 for 5 dr Focus with automatic trans; the cost penalty is $5,155. Assume 12,000 miles driving per year.  Focus get 31 mpg composite = 387 gallons gas at $4 per gallon = $1,548 for gas and the Leaf gets 100 miles on 23 kWh which takes $2.53 per charge ($0.11 per kWh) x 120 charges = $303 for electricity. Net savings per year is $1,244 and divide that into $5,155 = 4.14 year payback.  Marginal but add into that the fact that you can’t drive it if you have to go more than 100 miles.  Logical answer for today’s mainstream customer is no thank you.

To which I reply:

This is very good stuff, but here are a couple of points:

Total cost of ownership over years of oil changes, tune-ups, valve jobs, radiator leaks, exhaust systems, smog checks, etc. on ICEs is replaced by a car with almost no moving parts, no explosions going on in it, almost no maintenance expense and better peace of mind.

Until we have a good, ubiquitous fast-charging solution (decades), most EVs will be sold into multi-car families who can always take the ICE if they want to go on a road trip. How many such families like that are there? Tens of millions.

Costs will be coming down as technology improves and scale is achieved.

In addition to making the statement that “I am green,” the driver is making the statement “I am patriotic” (by not driving my country into debt to foreign enemies, not to mention wars that are costly in terms of both dollars and lives). As a marketing guy, I only hope I get the chance to tell this story; I promise you, I’ll have a FIELD DAY with it.

 

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