Electric Vehicles at the Los Angeles Auto Show
I spent a few hours this afternoon at the Los Angeles Auto Show, checking out the displays of the carmakers that are in the process of rolling out EVs. This year, I went on a “public” (vs. “press”) day, to get a sense for the overall market appreciation for EVs: How many people are interested? Who are they?
Here’s an observation:
If you spend time at EVWorld or AutoBlogGreen, you may conclude that the whole world is beating a path to EVs. Of course, the vast majority of this super-skewed audience craves EVs, but they’re not at all representative of the typical car consumer; just a few seconds at today’s show served as a slap-in-the-face type reminder of this obvious fact.
At a certain point, I found myself standing in Nissan’s area — a bright, clean car lot of a half-acre or so in size, with many dozen gas-powered cars and trucks — and one lonely EV: the LEAF. I couldn’t help notice the swarms of people taking pictures of one another smiling in front of the sleek, shiny, GT-R sportscar — and the occasional tree-hugger asking questions of the lady assigned to the LEAF.
So let’s start with what we knew all along: the first EV adopters will be a slim minority with a decided commitment to eco-friendliness. The question then becomes: how quickly will everyone else follow? (more…)