Sustainability — Good Followership Is As Important As Good Leadership
I notice that the Marriott hotel chain has instituted a sustainable seafood program called “Future Fish,” making it the first large player in the industry to make a move like this. Brad Nelson, Marriott’s culinary vice president, notes “The guest is asking, more and more, what the fish is and where it’s coming from.” By next month, Marriott’s 780 full-service hotels will be sourcing at least 50% of their seafood from certified sustainable and responsible fisheries and aquaculture farms.
It’s unclear whether Marriott’s decision to go in this direction is self-driven, socially responsible action, or a response to consumer demand. I’m willing to give them the benefit of the doubt, and besides: does it really matter? The move to sustainability requires good leaders and good followers, and each of us plays a key role as both — sometimes pushing, other times pulling.