Jigar Shah and the Carbon War Room
Jigar Shah is the CEO of the Carbon War Room in Washington DC, the non-profit brainchild of Sir Richard Branson that brings to bear the tools of free-market capitalism to forward the aims of sustainability in some terrifically clever ways.
Perhaps the feature of the Carbon War Room that jumps out immediately is its grasp on the mathematics of the situation. For instance, as Jigar told me when I interviewed him for my book, Renewable Energy – Facts and Fantasies, removing 17 megatons of carbon out of our atmosphere annually is the equivalent of replacing 300 million of the world’s cars with Priuses – something that clearly won’t happen.
So what ideas actually scale that far? (more…)