Honda Announces Plug-in Hybrid and EV Commuter for 2012
Am I the only one who was a bit stunned at Honda’s announcement today? CEO Takanobu Ito outlined the company’s plans to introduce both a mid-size plug-in hybrid and an electric commuter vehicle in the U.S. and Japan by the end of 2012. He told Reuters, “It’s starting to look like there will be a market for electric vehicles. We can’t keep shooting down their potential, and we can’t say there’s no business case for it.”
So what so weird about this?
In the first place, Honda’s longstanding commitment to its current alternate fuel vehicle, the hydrogen fuel cell F6 Clarity, which, of course, is an electric vehicle; batteries and fuel cells are simply two different ways of providing portable electrical energy. Perhaps Ito simply misspoke, but that strikes me as a mistake that the CEO of Honda would be most unlikely to make. (more…)