I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …
I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …
2GreenEnergy reader Rebecca asks: When you’re approached by budding inventors or experienced ones, how do you manage to filter out those who are true and honest from those who are a sham? Good question. It’s not something that can be …
Do you ever worry that launching your products — aimed as they are on disruptive innovation – will fail to resonate in the marketplace of ideas? …that your “elevator pitch” – perhaps even your entire business model – will fail …